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	<entry>
		<id>https://lunarpedia.org/index.php?title=Power_for_Settlements&amp;diff=14685</id>
		<title>Power for Settlements</title>
		<link rel="alternate" type="text/html" href="https://lunarpedia.org/index.php?title=Power_for_Settlements&amp;diff=14685"/>
		<updated>2008-11-17T01:16:10Z</updated>

		<summary type="html">&lt;p&gt;Gouryella24: /* Story Power */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{|align=right&lt;br /&gt;
  |__TOC__&lt;br /&gt;
  |}&lt;br /&gt;
{{Fork2sf}}&lt;br /&gt;
&lt;br /&gt;
Here are some considerations for the power systems used in our lunar settlement stories.&lt;br /&gt;
&lt;br /&gt;
The first small scale bases on the Moon will either use [[Solar Power]] or [[Nuclear Power]] (or both). &lt;br /&gt;
&lt;br /&gt;
==Solar Power==&lt;br /&gt;
&lt;br /&gt;
This topic is discussed in detail on the [[Solar Power]] page.&lt;br /&gt;
&lt;br /&gt;
==Dumping Heat==&lt;br /&gt;
&lt;br /&gt;
One of the hardest things to do on the Moon is to get rid of large amounts of waste heat.  In any power generation system you must have both a source power and a sink for waste heat.  This is basic thermodynamics and there is no way out of this requirement.  &lt;br /&gt;
Most space missions simply dump waste heat to deep space.  On the surface of the Moon, this is not so simple.  Half of your view is exposed to the cold of deep space, with &lt;br /&gt;
the other half occupied by the Moon itself which is radiating at a moderately high temperature during the daytime.&lt;br /&gt;
&lt;br /&gt;
As per spacecraft, shades will be needed to prevent the exposure to the hot spot Sun and a warm spot Earth.  &lt;br /&gt;
&lt;br /&gt;
At the pole the average lunar surface temperature will be around 0 C and does not change drastically during the day.  Here simple heat radiators can be used as they only need to avoid exposure to a slow moving Sun.&lt;br /&gt;
&lt;br /&gt;
At the equator there is a completely different story.  The surface of the Moon rises to about 200 C by mid lunar day.  It will be very difficult to dump waste heat at this time, so it will be difficult to keep the living areas cool and do major industrial operations.  Equatorial housing may need to be buried extra deep for thermal reasons.&lt;br /&gt;
&lt;br /&gt;
==Power Storage==&lt;br /&gt;
&lt;br /&gt;
===Flywheels===&lt;br /&gt;
&lt;br /&gt;
Need info on [[flywheels]] here.&lt;br /&gt;
&lt;br /&gt;
===Big Battery Power===&lt;br /&gt;
&lt;br /&gt;
Batteries are used for power storage, they are  not  a primary source of power.&lt;br /&gt;
&lt;br /&gt;
There are at least three separate technologies promising a times-ten improvement in rechargeable batteries currently demonstrated in the laboratory.  They are all based on some version of the super capacitor.  The value of such a battery for electric cars on Earth alone will be in the hundreds of billions.  The only problem is developing mass production techniques.  The race is on.&lt;br /&gt;
&lt;br /&gt;
By the time of our stories, it is reasonable to expect really good batteries will be available for use in space.  These will give a lunar rover a range of at least 500 kilometers.  They will also be able to power reasonable amounts of electronics and modest life support equipment through a 14 Earth day lunar night.  They will not allow large industrial operations for this length of time.&lt;br /&gt;
&lt;br /&gt;
==Nuclear Power==&lt;br /&gt;
&lt;br /&gt;
Two common type of nuclear power, [[nuclear fission]] reactors, or [[RTG]]s.&lt;br /&gt;
&lt;br /&gt;
During early stages of lunar exploration, some instruments can be powered by [[Radioisotope Thermal Generators]] ([[RTG]]).  The [[radioisotopes]] needed to make them are manufactured at only a few places on Earth and only in small amounts.&lt;br /&gt;
&lt;br /&gt;
In the longer term it may be useful to establish small [[nuclear power]] stations on the Moon, particularly in non-polar locations.  These will mainly provide power during the long [[lunar night]].  Their daylight operation will be limited by their ability to dump [[waste heat]].  They will be expensive to build.    [[SPS]] [[rectennas]] would probably be cheaper for larger power requirements.&lt;br /&gt;
&lt;br /&gt;
==Story Power==&lt;br /&gt;
&lt;br /&gt;
In our stories, solar will be the major power source.  RTGs can be used for small science stations.  Big batteries may be used for electronics and life support.&lt;br /&gt;
&lt;br /&gt;
Stories set some what farther in the future, may have nuclear power stations.  It is reasonable to assume that if Helium 3 from the Moon is an important element of Earth side power generation, then small safe lunar nuclear power plants are a likely possibility.&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
[[Category:Stories]]&lt;br /&gt;
[[Category:Architecture]]&lt;br /&gt;
[[Category:Power Supply]]&lt;/div&gt;</summary>
		<author><name>Gouryella24</name></author>
		
	</entry>
	<entry>
		<id>https://lunarpedia.org/index.php?title=Business_Management&amp;diff=14684</id>
		<title>Business Management</title>
		<link rel="alternate" type="text/html" href="https://lunarpedia.org/index.php?title=Business_Management&amp;diff=14684"/>
		<updated>2008-11-16T23:17:56Z</updated>

		<summary type="html">&lt;p&gt;Gouryella24: /* Engineers and Entrepreneurs */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{|align=right&lt;br /&gt;
  |__TOC__&lt;br /&gt;
  |}&lt;br /&gt;
&lt;br /&gt;
&amp;lt;font size=5&amp;gt; Business Management Ideas and Getting Back to the Moon &amp;lt;/font&amp;gt;&lt;br /&gt;
----&lt;br /&gt;
  &lt;br /&gt;
Since we are talking about commercialization of the Moon, we must be willing to talk the talk of business.  &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Business management ideas==&lt;br /&gt;
&lt;br /&gt;
Any space settlement must also be a business to have any longevity at all.  Any discussion of space settlement must therefore include the latest business management ideas.  Such ideas often sound to technical people as slogans and claptrap without a basis in our beloved hard science.  We need to get over it.  Many business ideas now are based on science, particularly brain studies, so the situation from our stand point is definitely improving.  In any event, we must talk with business people so we must talk their language.  Many of the key ideas below are taken from management studies.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Having a Plan==&lt;br /&gt;
&lt;br /&gt;
Having a good working plan based on sound experience and good science will substantially improve your chances of achieving a goal.  The great planers of our times would like you to think that their style of plan will improve your chances of success by 100% or even 200%.  The truth is a good plan increases your chances of success by a reliable 5%.&lt;br /&gt;
&lt;br /&gt;
In situations of great competition and on very difficult tasks, that 5% makes all the difference in the world and defines the winner.  With Lunarpedia, we are going after that 5%.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Ask the Customer==&lt;br /&gt;
&lt;br /&gt;
The classic approach to designing a product or service requires you to go out and ask your customers what they want and then provide it to them.  In recent times this has proved difficult because most new products are designed to fulfill new needs.  This is our case.  Nobody needs to go back to the Moon just as nobody needed Apollo to the Moon in 1965.&lt;br /&gt;
&lt;br /&gt;
The best you can do to define a new need is to get possible customers and other knowledgeable individuals talking and then listen carefully to what they say.  Deep needs often come out through language but only after few minutes of exchange.  This conversation to uncover needs is one purpose of Lunarpedia.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Don't ask them to wear your straight jacket==&lt;br /&gt;
&lt;br /&gt;
Often we show up at their place but are wearing a straight jacket made up of our old and preconceived ideas from the past.  We then ask them to put one on too.  After all it looks so smart, was once in high fashion, and has our company logo.  We then ask them to show us how they use our product and how it can be improved. &lt;br /&gt;
&lt;br /&gt;
We do way too much of this.  With Lunarpedia we seek to, at least, loosen up all our straight jackets and let everyone think more freely.&lt;br /&gt;
&lt;br /&gt;
==Go where they live==&lt;br /&gt;
&lt;br /&gt;
If you want to communicate a big idea to someone you must go to them; you must go where they feel secure; you must go where they live.  To date, the back to the Moon idea has not caught on.  We proponents have only gone where we feel safe.  For the idea to move forward, we must make the effort to go out to where people live.  In our day, one place people live is on the Internet.&lt;br /&gt;
&lt;br /&gt;
==Feed them what they eat==&lt;br /&gt;
&lt;br /&gt;
To get people in action on a new idea you must also present the idea in a way that they can accept; you must feed them what they eat.  To date we have only offered people what we eat and what we all ate 40 years ago during Apollo.  This is simply not working. &lt;br /&gt;
&lt;br /&gt;
To offer people what they eat, you must know what they eat.  Right now we simply do not know what to offer.  One way to find that out is to simply ask, but you must ask in a way that helps them to form an answer from vague ideas and in language.  The Wiki format lets people do this by modifying what you first offer into what they really need. This is an active iterative process.&lt;br /&gt;
&lt;br /&gt;
==Gathering Feedback==&lt;br /&gt;
&lt;br /&gt;
One of the key purposes of Lunarpedia then is to gather feedback.  We need reliable information on what people need from a back to the Moon movement and that information is not easy to come by.  A wiki can be a powerful tool for this purpose.&lt;br /&gt;
&lt;br /&gt;
==Engineers and Entrepreneurs==&lt;br /&gt;
&lt;br /&gt;
People mistake these two activities very often.  Engineers solve problems.  Entrepreneurs exploit new possibilities.  In a technical project these activities get all mixed together, but they require very different skills, outlooks, and mind sets.  What we are doing here is being entrepreneurs.  We are making the most of new possibilities, of our time, and of our technology to do great things.  In that effort we will also do some engineering along the way.&lt;br /&gt;
&lt;br /&gt;
==Let's hear it for Bureaucracy==&lt;br /&gt;
&lt;br /&gt;
Big bureaucracies are the devil we know, that we love to hate.  Even so, we must understand their power because we must deal with them both government and corporate.  Bureaucracy is the most efficient way that human beings have developed to get large projects done.  There is '''no''' other way to get space settlement done.  We must appreciate both their power and their necessity before we can work effectively to address their deficiencies.&lt;br /&gt;
&lt;br /&gt;
Because bureaucracies have power, their deficiencies are hard to deal with.  Their weakness, which is a big problem for us, is their inability to deal with out of box ideas.  They develop a group think that is a key to their great efficiency, but it results in their simply not being able to see or hear possibility.  We simply need to keep at it until we are heard.&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
There are a lot more ideas on the [[Purposes List]].&lt;br /&gt;
&lt;br /&gt;
[[Category:Purposes]]&lt;br /&gt;
[[Category:Business]]&lt;br /&gt;
[[Category:Planning]]&lt;/div&gt;</summary>
		<author><name>Gouryella24</name></author>
		
	</entry>
	<entry>
		<id>https://lunarpedia.org/index.php?title=Business_Management&amp;diff=14683</id>
		<title>Business Management</title>
		<link rel="alternate" type="text/html" href="https://lunarpedia.org/index.php?title=Business_Management&amp;diff=14683"/>
		<updated>2008-11-16T23:16:47Z</updated>

		<summary type="html">&lt;p&gt;Gouryella24: /* Gathering Feedback */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{|align=right&lt;br /&gt;
  |__TOC__&lt;br /&gt;
  |}&lt;br /&gt;
&lt;br /&gt;
&amp;lt;font size=5&amp;gt; Business Management Ideas and Getting Back to the Moon &amp;lt;/font&amp;gt;&lt;br /&gt;
----&lt;br /&gt;
  &lt;br /&gt;
Since we are talking about commercialization of the Moon, we must be willing to talk the talk of business.  &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Business management ideas==&lt;br /&gt;
&lt;br /&gt;
Any space settlement must also be a business to have any longevity at all.  Any discussion of space settlement must therefore include the latest business management ideas.  Such ideas often sound to technical people as slogans and claptrap without a basis in our beloved hard science.  We need to get over it.  Many business ideas now are based on science, particularly brain studies, so the situation from our stand point is definitely improving.  In any event, we must talk with business people so we must talk their language.  Many of the key ideas below are taken from management studies.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Having a Plan==&lt;br /&gt;
&lt;br /&gt;
Having a good working plan based on sound experience and good science will substantially improve your chances of achieving a goal.  The great planers of our times would like you to think that their style of plan will improve your chances of success by 100% or even 200%.  The truth is a good plan increases your chances of success by a reliable 5%.&lt;br /&gt;
&lt;br /&gt;
In situations of great competition and on very difficult tasks, that 5% makes all the difference in the world and defines the winner.  With Lunarpedia, we are going after that 5%.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Ask the Customer==&lt;br /&gt;
&lt;br /&gt;
The classic approach to designing a product or service requires you to go out and ask your customers what they want and then provide it to them.  In recent times this has proved difficult because most new products are designed to fulfill new needs.  This is our case.  Nobody needs to go back to the Moon just as nobody needed Apollo to the Moon in 1965.&lt;br /&gt;
&lt;br /&gt;
The best you can do to define a new need is to get possible customers and other knowledgeable individuals talking and then listen carefully to what they say.  Deep needs often come out through language but only after few minutes of exchange.  This conversation to uncover needs is one purpose of Lunarpedia.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Don't ask them to wear your straight jacket==&lt;br /&gt;
&lt;br /&gt;
Often we show up at their place but are wearing a straight jacket made up of our old and preconceived ideas from the past.  We then ask them to put one on too.  After all it looks so smart, was once in high fashion, and has our company logo.  We then ask them to show us how they use our product and how it can be improved. &lt;br /&gt;
&lt;br /&gt;
We do way too much of this.  With Lunarpedia we seek to, at least, loosen up all our straight jackets and let everyone think more freely.&lt;br /&gt;
&lt;br /&gt;
==Go where they live==&lt;br /&gt;
&lt;br /&gt;
If you want to communicate a big idea to someone you must go to them; you must go where they feel secure; you must go where they live.  To date, the back to the Moon idea has not caught on.  We proponents have only gone where we feel safe.  For the idea to move forward, we must make the effort to go out to where people live.  In our day, one place people live is on the Internet.&lt;br /&gt;
&lt;br /&gt;
==Feed them what they eat==&lt;br /&gt;
&lt;br /&gt;
To get people in action on a new idea you must also present the idea in a way that they can accept; you must feed them what they eat.  To date we have only offered people what we eat and what we all ate 40 years ago during Apollo.  This is simply not working. &lt;br /&gt;
&lt;br /&gt;
To offer people what they eat, you must know what they eat.  Right now we simply do not know what to offer.  One way to find that out is to simply ask, but you must ask in a way that helps them to form an answer from vague ideas and in language.  The Wiki format lets people do this by modifying what you first offer into what they really need. This is an active iterative process.&lt;br /&gt;
&lt;br /&gt;
==Gathering Feedback==&lt;br /&gt;
&lt;br /&gt;
One of the key purposes of Lunarpedia then is to gather feedback.  We need reliable information on what people need from a back to the Moon movement and that information is not easy to come by.  A wiki can be a powerful tool for this purpose.&lt;br /&gt;
&lt;br /&gt;
==Engineers and Entrepreneurs==&lt;br /&gt;
&lt;br /&gt;
People mistake these two activities very often.  Engineers solve problems.  Entrepreneurs exploit new possibilities.  In a technical project these activities get all mixed together, but they require very different skills, outlooks, and mind sets.  What we are doing here is being entrepreneurs.  We are making the most of new possibilities, of our time and of our technology to do great things.  In that effort we will also do some engineering along the way.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Let's hear it for Bureaucracy==&lt;br /&gt;
&lt;br /&gt;
Big bureaucracies are the devil we know, that we love to hate.  Even so, we must understand their power because we must deal with them both government and corporate.  Bureaucracy is the most efficient way that human beings have developed to get large projects done.  There is '''no''' other way to get space settlement done.  We must appreciate both their power and their necessity before we can work effectively to address their deficiencies.&lt;br /&gt;
&lt;br /&gt;
Because bureaucracies have power, their deficiencies are hard to deal with.  Their weakness, which is a big problem for us, is their inability to deal with out of box ideas.  They develop a group think that is a key to their great efficiency, but it results in their simply not being able to see or hear possibility.  We simply need to keep at it until we are heard.&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
There are a lot more ideas on the [[Purposes List]].&lt;br /&gt;
&lt;br /&gt;
[[Category:Purposes]]&lt;br /&gt;
[[Category:Business]]&lt;br /&gt;
[[Category:Planning]]&lt;/div&gt;</summary>
		<author><name>Gouryella24</name></author>
		
	</entry>
	<entry>
		<id>https://lunarpedia.org/index.php?title=Business_Management&amp;diff=14682</id>
		<title>Business Management</title>
		<link rel="alternate" type="text/html" href="https://lunarpedia.org/index.php?title=Business_Management&amp;diff=14682"/>
		<updated>2008-11-16T23:16:17Z</updated>

		<summary type="html">&lt;p&gt;Gouryella24: /* Feed them what they eat */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{|align=right&lt;br /&gt;
  |__TOC__&lt;br /&gt;
  |}&lt;br /&gt;
&lt;br /&gt;
&amp;lt;font size=5&amp;gt; Business Management Ideas and Getting Back to the Moon &amp;lt;/font&amp;gt;&lt;br /&gt;
----&lt;br /&gt;
  &lt;br /&gt;
Since we are talking about commercialization of the Moon, we must be willing to talk the talk of business.  &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Business management ideas==&lt;br /&gt;
&lt;br /&gt;
Any space settlement must also be a business to have any longevity at all.  Any discussion of space settlement must therefore include the latest business management ideas.  Such ideas often sound to technical people as slogans and claptrap without a basis in our beloved hard science.  We need to get over it.  Many business ideas now are based on science, particularly brain studies, so the situation from our stand point is definitely improving.  In any event, we must talk with business people so we must talk their language.  Many of the key ideas below are taken from management studies.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Having a Plan==&lt;br /&gt;
&lt;br /&gt;
Having a good working plan based on sound experience and good science will substantially improve your chances of achieving a goal.  The great planers of our times would like you to think that their style of plan will improve your chances of success by 100% or even 200%.  The truth is a good plan increases your chances of success by a reliable 5%.&lt;br /&gt;
&lt;br /&gt;
In situations of great competition and on very difficult tasks, that 5% makes all the difference in the world and defines the winner.  With Lunarpedia, we are going after that 5%.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Ask the Customer==&lt;br /&gt;
&lt;br /&gt;
The classic approach to designing a product or service requires you to go out and ask your customers what they want and then provide it to them.  In recent times this has proved difficult because most new products are designed to fulfill new needs.  This is our case.  Nobody needs to go back to the Moon just as nobody needed Apollo to the Moon in 1965.&lt;br /&gt;
&lt;br /&gt;
The best you can do to define a new need is to get possible customers and other knowledgeable individuals talking and then listen carefully to what they say.  Deep needs often come out through language but only after few minutes of exchange.  This conversation to uncover needs is one purpose of Lunarpedia.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Don't ask them to wear your straight jacket==&lt;br /&gt;
&lt;br /&gt;
Often we show up at their place but are wearing a straight jacket made up of our old and preconceived ideas from the past.  We then ask them to put one on too.  After all it looks so smart, was once in high fashion, and has our company logo.  We then ask them to show us how they use our product and how it can be improved. &lt;br /&gt;
&lt;br /&gt;
We do way too much of this.  With Lunarpedia we seek to, at least, loosen up all our straight jackets and let everyone think more freely.&lt;br /&gt;
&lt;br /&gt;
==Go where they live==&lt;br /&gt;
&lt;br /&gt;
If you want to communicate a big idea to someone you must go to them; you must go where they feel secure; you must go where they live.  To date, the back to the Moon idea has not caught on.  We proponents have only gone where we feel safe.  For the idea to move forward, we must make the effort to go out to where people live.  In our day, one place people live is on the Internet.&lt;br /&gt;
&lt;br /&gt;
==Feed them what they eat==&lt;br /&gt;
&lt;br /&gt;
To get people in action on a new idea you must also present the idea in a way that they can accept; you must feed them what they eat.  To date we have only offered people what we eat and what we all ate 40 years ago during Apollo.  This is simply not working. &lt;br /&gt;
&lt;br /&gt;
To offer people what they eat, you must know what they eat.  Right now we simply do not know what to offer.  One way to find that out is to simply ask, but you must ask in a way that helps them to form an answer from vague ideas and in language.  The Wiki format lets people do this by modifying what you first offer into what they really need. This is an active iterative process.&lt;br /&gt;
&lt;br /&gt;
==Gathering Feedback==&lt;br /&gt;
&lt;br /&gt;
One of the key purposes of Lunarpedia then is to gather feedback.  We need reliable information on what people need from a back to the Moon movement and that information is not easy to come by.  A wiki can be a power tool for this purpose.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Engineers and Entrepreneurs==&lt;br /&gt;
&lt;br /&gt;
People mistake these two activities very often.  Engineers solve problems.  Entrepreneurs exploit new possibilities.  In a technical project these activities get all mixed together, but they require very different skills, outlooks, and mind sets.  What we are doing here is being entrepreneurs.  We are making the most of new possibilities, of our time and of our technology to do great things.  In that effort we will also do some engineering along the way.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Let's hear it for Bureaucracy==&lt;br /&gt;
&lt;br /&gt;
Big bureaucracies are the devil we know, that we love to hate.  Even so, we must understand their power because we must deal with them both government and corporate.  Bureaucracy is the most efficient way that human beings have developed to get large projects done.  There is '''no''' other way to get space settlement done.  We must appreciate both their power and their necessity before we can work effectively to address their deficiencies.&lt;br /&gt;
&lt;br /&gt;
Because bureaucracies have power, their deficiencies are hard to deal with.  Their weakness, which is a big problem for us, is their inability to deal with out of box ideas.  They develop a group think that is a key to their great efficiency, but it results in their simply not being able to see or hear possibility.  We simply need to keep at it until we are heard.&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
There are a lot more ideas on the [[Purposes List]].&lt;br /&gt;
&lt;br /&gt;
[[Category:Purposes]]&lt;br /&gt;
[[Category:Business]]&lt;br /&gt;
[[Category:Planning]]&lt;/div&gt;</summary>
		<author><name>Gouryella24</name></author>
		
	</entry>
	<entry>
		<id>https://lunarpedia.org/index.php?title=Business_Management&amp;diff=14681</id>
		<title>Business Management</title>
		<link rel="alternate" type="text/html" href="https://lunarpedia.org/index.php?title=Business_Management&amp;diff=14681"/>
		<updated>2008-11-16T23:15:04Z</updated>

		<summary type="html">&lt;p&gt;Gouryella24: /* Go where they live */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{|align=right&lt;br /&gt;
  |__TOC__&lt;br /&gt;
  |}&lt;br /&gt;
&lt;br /&gt;
&amp;lt;font size=5&amp;gt; Business Management Ideas and Getting Back to the Moon &amp;lt;/font&amp;gt;&lt;br /&gt;
----&lt;br /&gt;
  &lt;br /&gt;
Since we are talking about commercialization of the Moon, we must be willing to talk the talk of business.  &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Business management ideas==&lt;br /&gt;
&lt;br /&gt;
Any space settlement must also be a business to have any longevity at all.  Any discussion of space settlement must therefore include the latest business management ideas.  Such ideas often sound to technical people as slogans and claptrap without a basis in our beloved hard science.  We need to get over it.  Many business ideas now are based on science, particularly brain studies, so the situation from our stand point is definitely improving.  In any event, we must talk with business people so we must talk their language.  Many of the key ideas below are taken from management studies.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Having a Plan==&lt;br /&gt;
&lt;br /&gt;
Having a good working plan based on sound experience and good science will substantially improve your chances of achieving a goal.  The great planers of our times would like you to think that their style of plan will improve your chances of success by 100% or even 200%.  The truth is a good plan increases your chances of success by a reliable 5%.&lt;br /&gt;
&lt;br /&gt;
In situations of great competition and on very difficult tasks, that 5% makes all the difference in the world and defines the winner.  With Lunarpedia, we are going after that 5%.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Ask the Customer==&lt;br /&gt;
&lt;br /&gt;
The classic approach to designing a product or service requires you to go out and ask your customers what they want and then provide it to them.  In recent times this has proved difficult because most new products are designed to fulfill new needs.  This is our case.  Nobody needs to go back to the Moon just as nobody needed Apollo to the Moon in 1965.&lt;br /&gt;
&lt;br /&gt;
The best you can do to define a new need is to get possible customers and other knowledgeable individuals talking and then listen carefully to what they say.  Deep needs often come out through language but only after few minutes of exchange.  This conversation to uncover needs is one purpose of Lunarpedia.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Don't ask them to wear your straight jacket==&lt;br /&gt;
&lt;br /&gt;
Often we show up at their place but are wearing a straight jacket made up of our old and preconceived ideas from the past.  We then ask them to put one on too.  After all it looks so smart, was once in high fashion, and has our company logo.  We then ask them to show us how they use our product and how it can be improved. &lt;br /&gt;
&lt;br /&gt;
We do way too much of this.  With Lunarpedia we seek to, at least, loosen up all our straight jackets and let everyone think more freely.&lt;br /&gt;
&lt;br /&gt;
==Go where they live==&lt;br /&gt;
&lt;br /&gt;
If you want to communicate a big idea to someone you must go to them; you must go where they feel secure; you must go where they live.  To date, the back to the Moon idea has not caught on.  We proponents have only gone where we feel safe.  For the idea to move forward, we must make the effort to go out to where people live.  In our day, one place people live is on the Internet.&lt;br /&gt;
&lt;br /&gt;
==Feed them what they eat==&lt;br /&gt;
&lt;br /&gt;
To get people in action on a new idea you must also present the idea in a way that they can accept; you must feed them what they eat.  To date we have only offered people what we eat and what we all eat 40 year ago during Apollo.  This is simply not working. &lt;br /&gt;
&lt;br /&gt;
To offer people what they eat, you must know what they eat.  Right now we simply do not know what to offer.  One way to find that out is to simply ask, but you must ask in a way that helps them to form an answer from vague ideas and in language.  The Wiki format lets people do this by modifying what you first offer into what they really need. This is an active iterative process.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Gathering Feedback==&lt;br /&gt;
&lt;br /&gt;
One of the key purposes of Lunarpedia then is to gather feedback.  We need reliable information on what people need from a back to the Moon movement and that information is not easy to come by.  A wiki can be a power tool for this purpose.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Engineers and Entrepreneurs==&lt;br /&gt;
&lt;br /&gt;
People mistake these two activities very often.  Engineers solve problems.  Entrepreneurs exploit new possibilities.  In a technical project these activities get all mixed together, but they require very different skills, outlooks, and mind sets.  What we are doing here is being entrepreneurs.  We are making the most of new possibilities, of our time and of our technology to do great things.  In that effort we will also do some engineering along the way.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Let's hear it for Bureaucracy==&lt;br /&gt;
&lt;br /&gt;
Big bureaucracies are the devil we know, that we love to hate.  Even so, we must understand their power because we must deal with them both government and corporate.  Bureaucracy is the most efficient way that human beings have developed to get large projects done.  There is '''no''' other way to get space settlement done.  We must appreciate both their power and their necessity before we can work effectively to address their deficiencies.&lt;br /&gt;
&lt;br /&gt;
Because bureaucracies have power, their deficiencies are hard to deal with.  Their weakness, which is a big problem for us, is their inability to deal with out of box ideas.  They develop a group think that is a key to their great efficiency, but it results in their simply not being able to see or hear possibility.  We simply need to keep at it until we are heard.&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
There are a lot more ideas on the [[Purposes List]].&lt;br /&gt;
&lt;br /&gt;
[[Category:Purposes]]&lt;br /&gt;
[[Category:Business]]&lt;br /&gt;
[[Category:Planning]]&lt;/div&gt;</summary>
		<author><name>Gouryella24</name></author>
		
	</entry>
	<entry>
		<id>https://lunarpedia.org/index.php?title=Business_Management&amp;diff=14680</id>
		<title>Business Management</title>
		<link rel="alternate" type="text/html" href="https://lunarpedia.org/index.php?title=Business_Management&amp;diff=14680"/>
		<updated>2008-11-16T23:12:46Z</updated>

		<summary type="html">&lt;p&gt;Gouryella24: /* Don't ask them to wear your straight jacket */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{|align=right&lt;br /&gt;
  |__TOC__&lt;br /&gt;
  |}&lt;br /&gt;
&lt;br /&gt;
&amp;lt;font size=5&amp;gt; Business Management Ideas and Getting Back to the Moon &amp;lt;/font&amp;gt;&lt;br /&gt;
----&lt;br /&gt;
  &lt;br /&gt;
Since we are talking about commercialization of the Moon, we must be willing to talk the talk of business.  &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Business management ideas==&lt;br /&gt;
&lt;br /&gt;
Any space settlement must also be a business to have any longevity at all.  Any discussion of space settlement must therefore include the latest business management ideas.  Such ideas often sound to technical people as slogans and claptrap without a basis in our beloved hard science.  We need to get over it.  Many business ideas now are based on science, particularly brain studies, so the situation from our stand point is definitely improving.  In any event, we must talk with business people so we must talk their language.  Many of the key ideas below are taken from management studies.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Having a Plan==&lt;br /&gt;
&lt;br /&gt;
Having a good working plan based on sound experience and good science will substantially improve your chances of achieving a goal.  The great planers of our times would like you to think that their style of plan will improve your chances of success by 100% or even 200%.  The truth is a good plan increases your chances of success by a reliable 5%.&lt;br /&gt;
&lt;br /&gt;
In situations of great competition and on very difficult tasks, that 5% makes all the difference in the world and defines the winner.  With Lunarpedia, we are going after that 5%.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Ask the Customer==&lt;br /&gt;
&lt;br /&gt;
The classic approach to designing a product or service requires you to go out and ask your customers what they want and then provide it to them.  In recent times this has proved difficult because most new products are designed to fulfill new needs.  This is our case.  Nobody needs to go back to the Moon just as nobody needed Apollo to the Moon in 1965.&lt;br /&gt;
&lt;br /&gt;
The best you can do to define a new need is to get possible customers and other knowledgeable individuals talking and then listen carefully to what they say.  Deep needs often come out through language but only after few minutes of exchange.  This conversation to uncover needs is one purpose of Lunarpedia.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Don't ask them to wear your straight jacket==&lt;br /&gt;
&lt;br /&gt;
Often we show up at their place but are wearing a straight jacket made up of our old and preconceived ideas from the past.  We then ask them to put one on too.  After all it looks so smart, was once in high fashion, and has our company logo.  We then ask them to show us how they use our product and how it can be improved. &lt;br /&gt;
&lt;br /&gt;
We do way too much of this.  With Lunarpedia we seek to, at least, loosen up all our straight jackets and let everyone think more freely.&lt;br /&gt;
&lt;br /&gt;
==Go where they live==&lt;br /&gt;
&lt;br /&gt;
If you want to communicate a big idea to someone you must go to them; you must go where they fell secure; you must go were they live.  To date the back to the Moon idea has not caught on.  We proponents have only gone where we feel safe.  For the idea to move forward, we must make the effort to go out to where people live.  In our day, one place people live is on the Internet. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Feed them what they eat==&lt;br /&gt;
&lt;br /&gt;
To get people in action on a new idea you must also present the idea in a way that they can accept; you must feed them what they eat.  To date we have only offered people what we eat and what we all eat 40 year ago during Apollo.  This is simply not working. &lt;br /&gt;
&lt;br /&gt;
To offer people what they eat, you must know what they eat.  Right now we simply do not know what to offer.  One way to find that out is to simply ask, but you must ask in a way that helps them to form an answer from vague ideas and in language.  The Wiki format lets people do this by modifying what you first offer into what they really need. This is an active iterative process.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Gathering Feedback==&lt;br /&gt;
&lt;br /&gt;
One of the key purposes of Lunarpedia then is to gather feedback.  We need reliable information on what people need from a back to the Moon movement and that information is not easy to come by.  A wiki can be a power tool for this purpose.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Engineers and Entrepreneurs==&lt;br /&gt;
&lt;br /&gt;
People mistake these two activities very often.  Engineers solve problems.  Entrepreneurs exploit new possibilities.  In a technical project these activities get all mixed together, but they require very different skills, outlooks, and mind sets.  What we are doing here is being entrepreneurs.  We are making the most of new possibilities, of our time and of our technology to do great things.  In that effort we will also do some engineering along the way.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Let's hear it for Bureaucracy==&lt;br /&gt;
&lt;br /&gt;
Big bureaucracies are the devil we know, that we love to hate.  Even so, we must understand their power because we must deal with them both government and corporate.  Bureaucracy is the most efficient way that human beings have developed to get large projects done.  There is '''no''' other way to get space settlement done.  We must appreciate both their power and their necessity before we can work effectively to address their deficiencies.&lt;br /&gt;
&lt;br /&gt;
Because bureaucracies have power, their deficiencies are hard to deal with.  Their weakness, which is a big problem for us, is their inability to deal with out of box ideas.  They develop a group think that is a key to their great efficiency, but it results in their simply not being able to see or hear possibility.  We simply need to keep at it until we are heard.&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
There are a lot more ideas on the [[Purposes List]].&lt;br /&gt;
&lt;br /&gt;
[[Category:Purposes]]&lt;br /&gt;
[[Category:Business]]&lt;br /&gt;
[[Category:Planning]]&lt;/div&gt;</summary>
		<author><name>Gouryella24</name></author>
		
	</entry>
	<entry>
		<id>https://lunarpedia.org/index.php?title=Disempowering_Terrorists&amp;diff=14679</id>
		<title>Disempowering Terrorists</title>
		<link rel="alternate" type="text/html" href="https://lunarpedia.org/index.php?title=Disempowering_Terrorists&amp;diff=14679"/>
		<updated>2008-11-16T23:05:21Z</updated>

		<summary type="html">&lt;p&gt;Gouryella24: /* How can we apply buy-in to this problem? */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{|align=right&lt;br /&gt;
  |__TOC__&lt;br /&gt;
  |}&lt;br /&gt;
&lt;br /&gt;
{{Controversial Question Series}}&lt;br /&gt;
&lt;br /&gt;
&amp;lt;font size=5&amp;gt; Using Space Exploration to &amp;lt;BR&amp;gt; Disempower Terrorists&amp;lt;/font&amp;gt;&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
==Purpose==&lt;br /&gt;
&lt;br /&gt;
Although it is not obvious, the American space effort can make an important contribution to disempowering terrorists. Here are summaries of two possible ideas for action:&lt;br /&gt;
&lt;br /&gt;
===But what's this have to do with returning to the Moon?===&lt;br /&gt;
&lt;br /&gt;
One of the most powerful reasons that our return to the Moon effort is '''not''' now robust is simply that most of the available resources are being spent on the War on Terror.  Either we find effective ways to address the terrorist problem or we will have to wait more decades to return to the Moon while current historical events simply run their course.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
==Mission as a Vision for the Nation==&lt;br /&gt;
&lt;br /&gt;
If our enemies use examples of trash from our culture, be it strip malls or porn stars, to condemn us, it is time to bring forward the very best our society has to offer as rebuttal through action.&lt;br /&gt;
&lt;br /&gt;
At the turn of the 21st century, many lists of American achievements were compiled.  Apollo to the Moon was reliably in the top five of all the lists of what we are most proud of accomplishing in the 20th century.   The top one is usually listed is the winning of WWII.  &lt;br /&gt;
&lt;br /&gt;
Space missions are just the sort of thing we need to do and boast of doing right now.  The specific mission might be the Return to the Moon, the science to understand climate change, the search for life in the universe, or anything else that Congress deems worthy.  The point is that we are ready, willing, and able to show proudly the right stuff that American society is made of.&lt;br /&gt;
&lt;br /&gt;
The problem is '''not''' a lack of heroism of the American soldier.  The problem is '''not''' a lack of heroism in the American space corps.  We have done great things and we can do great things.  &lt;br /&gt;
We can look the dangers straight in the eye.  We do not shy away from the dangers of space and we will not shy away from the threats of terrorists.&lt;br /&gt;
&lt;br /&gt;
To date, I have barely heard this justification for our missions expressed.  Yet we cannot say this often enough.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
==Buy-in as the Key to Terrorist Recruitment==&lt;br /&gt;
&lt;br /&gt;
Human beings have a basic mental process that helps us complete huge projects in groups.  It has a number of names but technical people usually call it buy-in.  In this process a person hears about an idea, takes it up as their own, gets into action, and stays in action.&lt;br /&gt;
&lt;br /&gt;
Once we give this phenomena a name and start studying it as a people management tool, a number of powerful insights follow.  One of these insights is how terrorist recruiting works, why technical people too often become terrorists, and how to stop this.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===What is buy-in?===&lt;br /&gt;
&lt;br /&gt;
This exploration makes the most sense if you can get a gut feeling for buy-in.  Most technical people can do this just by remembering an example from their own life.  Think back to a time when:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
# Someone presented an idea to you using language and graphics&lt;br /&gt;
# You envisioned yourself succeeding with the idea.  I mean a clear, sharp daydream that was probably wildly optimistic.&lt;br /&gt;
# You then felt moved to express your excitement in language.&lt;br /&gt;
# You got into action.&lt;br /&gt;
# You stayed in action for a very long time.&lt;br /&gt;
# When your energy lagged, you thought back on your original daydream and your energy revived.&lt;br /&gt;
: These steps define classic Buy-In.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Most scientists and engineers can easily think of examples from their lives.  Of course, it helps that you probably were in action on the idea for years and that daydreams are so memorable.  A good buy-in can be established in 10 seconds and keep you in action for a decade.  No other human mental process does this nearly so well.&lt;br /&gt;
&lt;br /&gt;
Buy-in has been the foundation human process for all technical projects, from the building of the pyramids, to the gothic cathedrals, and right up to Apollo to the Moon.  A more detailed explanation can be found at:&lt;br /&gt;
&lt;br /&gt;
: Lunarpedia, [[Buy-In Explained]]&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===What does this have to do with terrorism?===&lt;br /&gt;
&lt;br /&gt;
Recruiting terrorists is an extreme form of generating buy-in.  An idea of heavenly success is so powerfully presented that it can even override fear of death.  The recruit then gets in action through many problems and setbacks.&lt;br /&gt;
&lt;br /&gt;
This effect explains why technical people are such easy marks for recruitment.  We are thoroughly drilled in accepting buy-in for technical projects, but we are not trained in its precise nature nor are we sophisticated in its use.&lt;br /&gt;
&lt;br /&gt;
Once you understand how buy-in is generated, it is easy to understand how to block it.  Simply put, if a person envisions personal failure, that person will not buy in.  A few minutes after the talk they will have forgotten all the ideas presented and will never be in action on them.  It is that simple.&lt;br /&gt;
&lt;br /&gt;
The American space program can own buy-in lock, stock, and barrel, just by publicly laying our claim.  We have used buy-in with great skill for years.  We own the best examples.  And we now know how the process works.&lt;br /&gt;
&lt;br /&gt;
We can teach every technically trained person on Earth to manage their personal buy-in.  Once they just hear that they can do it, usually they jump at the chance to learn this skill:  this knowledge gives you great power in your personal life.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===How can we apply buy-in to this problem?===&lt;br /&gt;
&lt;br /&gt;
Implementation of the buy-in approach will be aimed directed at technically trained people; engineers, scientists, doctors, oil people, computer people, communication people, airline pilots, etc.  If recruited for terrorism, these people can do the more damage to the American people than any other group.  If we can reduce the recruitment of this group significantly, the entire structure of the terrorist problem will shift to our advantage.&lt;br /&gt;
&lt;br /&gt;
An enormous amount of work will be needed to find the most effective implantation stratagems.   Work at two levels, personal and family, is currently envisioned.&lt;br /&gt;
&lt;br /&gt;
'''Personal: '''&lt;br /&gt;
&lt;br /&gt;
First on the personal level, technical people are a sponge for technical knowledge.  We want to know all the new stuff so we can fit the new information into what we already know and fine some advantage in the process.  New information can be cool.  This effect is well illustrated with a short joke:&lt;br /&gt;
&lt;br /&gt;
A man is walking along and sees a frog sitting on a wall along his path.  The frog says, “Kiss me and I will turn into a beautiful princess.”  The man picks up the frog puts it in his shirt pocket and walks on.  After a few minutes the frog sticks it head out of the pocket and says, ”Didn’t you hear what I said?”    The man replies “Yes I did, but I am an engineer.  I do not have time to date but a talking frog, now that is really cool.”&lt;br /&gt;
&lt;br /&gt;
In this sense, knowing the latest science is cool, having power over your own brain is cool, and managing your own buy-in is cool.  Fortunately leaning to spot and shield yourself from unwanted buy-ins is very easy to learn.  We need only make it cool.&lt;br /&gt;
&lt;br /&gt;
This approach does require that we complete the hard science research of buy-in (see below).  We will have to keep this effort hot for some time to generate several waves of interest.  We then have to get the word out in a manner that is cool to technical people.  This largely involves exploiting internet and word of mouth at universities.&lt;br /&gt;
&lt;br /&gt;
The desired effect is simply to strengthen individual people’s resistance to bad buy-ins.  &lt;br /&gt;
&lt;br /&gt;
'''Family: '''&lt;br /&gt;
&lt;br /&gt;
Second, we need to recognize the power of the family in Muslim culture.  Most of the young people we are targeting were influenced, or at least supported, in choosing a conservative technical field of study so that they would not choose a field that would be more likely to lead them astray, such as social, political, or religious studies.   &lt;br /&gt;
&lt;br /&gt;
The participation of moderate Muslim families is critical to any solution of the terrorist problem.  They too want very much to control this problem.  It will take considerable effort, particular on the part of technical people from the Muslim culture, to develop the new understanding of buy-in to be a tool that the moderate Muslim family can use.  I am sure that this can be done.  These people want and need just such new tools. &lt;br /&gt;
&lt;br /&gt;
No one approach to addressing terrorism is a sure thing.  No single effort will do the whole job.  Many small efforts are needed.  Developing buy-in as a tool for this purpose holds great promise.&lt;br /&gt;
&lt;br /&gt;
===Is there a hard scientific basis for buy-in?  Yes, or at least, soon===&lt;br /&gt;
&lt;br /&gt;
Since the 1990’s we have been making enormous strides in understanding the working of the human brain.  Much of this work has been done with the functional Magnet Resonant Imager (fMRI).  With it we have identified dozens of small modules in the human brain that evolved to do specific purposes.  This field of study is called [[Modular Brain Theory]].  The modules already identified cover every sort of function -- from identifying human faces to preventing suicide.  There are probably at least hundreds more left to be precisely located.&lt;br /&gt;
&lt;br /&gt;
Buy-in has all the marks of a brain module driven function.  It is universal in all modern humans, it does not need to be learned, it is associated with known modules, and it can be overridden by conscious will.   But we have not yet identified the specific brain module that generates buy-in.  We have found the one that generates Eureka moments.  This effect, much loved by technical people, is closely related to buy-in, but is not precisely the same.&lt;br /&gt;
&lt;br /&gt;
At this point in the research we should be able to identify the exact buy-in module for the expenditure of a few millions of dollars.  The needed instrumentation and trained people are available in this country.  We only need get someone to pay them to do this specific task.  We could then use that information to explain precisely how terrorist recruiting works and there by cripple it.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
==Conclusion==&lt;br /&gt;
&lt;br /&gt;
If we reduce the ability of terrorist to recruit technical people significantly, the effectiveness of their efforts will be diminished to a level of insignificance.  A major campaign explaining buy-in could accomplish this goal.&lt;br /&gt;
&lt;br /&gt;
We do not need to sit back and wait for some one else to fight for us.  We can make our own contribution and in the process build our dream to return to the Moon.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
And, by the way, welcome to the 21st century.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
[[Category:Controversial Questions]]&lt;br /&gt;
&lt;br /&gt;
[[Category:Purposes]]&lt;/div&gt;</summary>
		<author><name>Gouryella24</name></author>
		
	</entry>
	<entry>
		<id>https://lunarpedia.org/index.php?title=Disempowering_Terrorists&amp;diff=14678</id>
		<title>Disempowering Terrorists</title>
		<link rel="alternate" type="text/html" href="https://lunarpedia.org/index.php?title=Disempowering_Terrorists&amp;diff=14678"/>
		<updated>2008-11-16T23:02:00Z</updated>

		<summary type="html">&lt;p&gt;Gouryella24: /* How can we apply buy-in to this problem? */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{|align=right&lt;br /&gt;
  |__TOC__&lt;br /&gt;
  |}&lt;br /&gt;
&lt;br /&gt;
{{Controversial Question Series}}&lt;br /&gt;
&lt;br /&gt;
&amp;lt;font size=5&amp;gt; Using Space Exploration to &amp;lt;BR&amp;gt; Disempower Terrorists&amp;lt;/font&amp;gt;&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
==Purpose==&lt;br /&gt;
&lt;br /&gt;
Although it is not obvious, the American space effort can make an important contribution to disempowering terrorists. Here are summaries of two possible ideas for action:&lt;br /&gt;
&lt;br /&gt;
===But what's this have to do with returning to the Moon?===&lt;br /&gt;
&lt;br /&gt;
One of the most powerful reasons that our return to the Moon effort is '''not''' now robust is simply that most of the available resources are being spent on the War on Terror.  Either we find effective ways to address the terrorist problem or we will have to wait more decades to return to the Moon while current historical events simply run their course.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
==Mission as a Vision for the Nation==&lt;br /&gt;
&lt;br /&gt;
If our enemies use examples of trash from our culture, be it strip malls or porn stars, to condemn us, it is time to bring forward the very best our society has to offer as rebuttal through action.&lt;br /&gt;
&lt;br /&gt;
At the turn of the 21st century, many lists of American achievements were compiled.  Apollo to the Moon was reliably in the top five of all the lists of what we are most proud of accomplishing in the 20th century.   The top one is usually listed is the winning of WWII.  &lt;br /&gt;
&lt;br /&gt;
Space missions are just the sort of thing we need to do and boast of doing right now.  The specific mission might be the Return to the Moon, the science to understand climate change, the search for life in the universe, or anything else that Congress deems worthy.  The point is that we are ready, willing, and able to show proudly the right stuff that American society is made of.&lt;br /&gt;
&lt;br /&gt;
The problem is '''not''' a lack of heroism of the American soldier.  The problem is '''not''' a lack of heroism in the American space corps.  We have done great things and we can do great things.  &lt;br /&gt;
We can look the dangers straight in the eye.  We do not shy away from the dangers of space and we will not shy away from the threats of terrorists.&lt;br /&gt;
&lt;br /&gt;
To date, I have barely heard this justification for our missions expressed.  Yet we cannot say this often enough.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
==Buy-in as the Key to Terrorist Recruitment==&lt;br /&gt;
&lt;br /&gt;
Human beings have a basic mental process that helps us complete huge projects in groups.  It has a number of names but technical people usually call it buy-in.  In this process a person hears about an idea, takes it up as their own, gets into action, and stays in action.&lt;br /&gt;
&lt;br /&gt;
Once we give this phenomena a name and start studying it as a people management tool, a number of powerful insights follow.  One of these insights is how terrorist recruiting works, why technical people too often become terrorists, and how to stop this.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===What is buy-in?===&lt;br /&gt;
&lt;br /&gt;
This exploration makes the most sense if you can get a gut feeling for buy-in.  Most technical people can do this just by remembering an example from their own life.  Think back to a time when:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
# Someone presented an idea to you using language and graphics&lt;br /&gt;
# You envisioned yourself succeeding with the idea.  I mean a clear, sharp daydream that was probably wildly optimistic.&lt;br /&gt;
# You then felt moved to express your excitement in language.&lt;br /&gt;
# You got into action.&lt;br /&gt;
# You stayed in action for a very long time.&lt;br /&gt;
# When your energy lagged, you thought back on your original daydream and your energy revived.&lt;br /&gt;
: These steps define classic Buy-In.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Most scientists and engineers can easily think of examples from their lives.  Of course, it helps that you probably were in action on the idea for years and that daydreams are so memorable.  A good buy-in can be established in 10 seconds and keep you in action for a decade.  No other human mental process does this nearly so well.&lt;br /&gt;
&lt;br /&gt;
Buy-in has been the foundation human process for all technical projects, from the building of the pyramids, to the gothic cathedrals, and right up to Apollo to the Moon.  A more detailed explanation can be found at:&lt;br /&gt;
&lt;br /&gt;
: Lunarpedia, [[Buy-In Explained]]&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===What does this have to do with terrorism?===&lt;br /&gt;
&lt;br /&gt;
Recruiting terrorists is an extreme form of generating buy-in.  An idea of heavenly success is so powerfully presented that it can even override fear of death.  The recruit then gets in action through many problems and setbacks.&lt;br /&gt;
&lt;br /&gt;
This effect explains why technical people are such easy marks for recruitment.  We are thoroughly drilled in accepting buy-in for technical projects, but we are not trained in its precise nature nor are we sophisticated in its use.&lt;br /&gt;
&lt;br /&gt;
Once you understand how buy-in is generated, it is easy to understand how to block it.  Simply put, if a person envisions personal failure, that person will not buy in.  A few minutes after the talk they will have forgotten all the ideas presented and will never be in action on them.  It is that simple.&lt;br /&gt;
&lt;br /&gt;
The American space program can own buy-in lock, stock, and barrel, just by publicly laying our claim.  We have used buy-in with great skill for years.  We own the best examples.  And we now know how the process works.&lt;br /&gt;
&lt;br /&gt;
We can teach every technically trained person on Earth to manage their personal buy-in.  Once they just hear that they can do it, usually they jump at the chance to learn this skill:  this knowledge gives you great power in your personal life.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===How can we apply buy-in to this problem?===&lt;br /&gt;
&lt;br /&gt;
Implementation of the buy-in approach will be aimed directed at technically trained people; engineers, scientists, doctors, oil people, computer people, communication people, airline pilots, etc.  If recruited for terrorism, these people can do the more damage to the American people than any other group.  If we can reduce the recruitment of this group significantly, the entire structure of the terrorist problem will shift to our advantage.&lt;br /&gt;
&lt;br /&gt;
An enormous amount of work will be needed to fine the most effective implantations stratagems.   Work at two levels, personal and family, is currently envisioned.&lt;br /&gt;
&lt;br /&gt;
'''Personal: '''&lt;br /&gt;
&lt;br /&gt;
First on the personal level, technical people are a sponge for technical knowledge.  We want to know all the new stuff so we can fit the new information into what we already know and fine some advantage in the process.  New information can be cool.  This effect is well illustrated with a short joke:&lt;br /&gt;
&lt;br /&gt;
A man is walking along and sees a frog sitting on a wall along his path.  The frog says, “Kiss me and I will turn into a beautiful princess.”  The man picks up the frog puts it in his shirt pocket and walks on.  After a few minutes the frog sticks it head out of the pocket and says, ”Didn’t you hear what I said?”    The man replies “Yes I did, but I am an engineer.  I do not have time to date but a talking frog, now that is really cool.”&lt;br /&gt;
&lt;br /&gt;
In this sense, knowing the latest science is cool, having power over your own brain is cool, and managing your own buy-in is cool.  Fortunately leaning to spot and shield yourself from unwanted buy-ins is very easy to learn.  We need only make it cool.&lt;br /&gt;
&lt;br /&gt;
This approach does require that we complete the hard science research of buy-in (see below).  We will have to keep this effort hot for some time to generate several waves of interest.  We then have to get the word out in a manner that is cool to technical people.  This largely involves exploiting internet and word of mouth at universities.&lt;br /&gt;
&lt;br /&gt;
The desired effect is simply to strengthen individual people’s resistance to bad buy-ins.  &lt;br /&gt;
&lt;br /&gt;
'''Family: '''&lt;br /&gt;
&lt;br /&gt;
Second, we need to recognize the power of the family in Moslem culture.  Most of the young people we are targeting were influenced, or at least supported, in choosing a conservative technical field of study so that they would not choose a field that would be more likely to lead them astray, such as social, political, or religious studies.   &lt;br /&gt;
&lt;br /&gt;
The participation of moderate Moslem families is critical to any solution of the terrorist problem.  They too want very much to control this problem.  It will take considerable effort, particular on the part of technical people from the Moslem culture, to develop the new understanding of buy-in to be a tool that the moderate Moslem family can use.  I am sure that this can be done.  These people want and need just such new tools. &lt;br /&gt;
&lt;br /&gt;
No one approach to addressing terrorism is a sure thing.  No single effort will do the whole job.  Many small efforts are needed.  Developing buy-in as a tool for this purpose holds great promise.&lt;br /&gt;
&lt;br /&gt;
===Is there a hard scientific basis for buy-in?  Yes, or at least, soon===&lt;br /&gt;
&lt;br /&gt;
Since the 1990’s we have been making enormous strides in understanding the working of the human brain.  Much of this work has been done with the functional Magnet Resonant Imager (fMRI).  With it we have identified dozens of small modules in the human brain that evolved to do specific purposes.  This field of study is called [[Modular Brain Theory]].  The modules already identified cover every sort of function -- from identifying human faces to preventing suicide.  There are probably at least hundreds more left to be precisely located.&lt;br /&gt;
&lt;br /&gt;
Buy-in has all the marks of a brain module driven function.  It is universal in all modern humans, it does not need to be learned, it is associated with known modules, and it can be overridden by conscious will.   But we have not yet identified the specific brain module that generates buy-in.  We have found the one that generates Eureka moments.  This effect, much loved by technical people, is closely related to buy-in, but is not precisely the same.&lt;br /&gt;
&lt;br /&gt;
At this point in the research we should be able to identify the exact buy-in module for the expenditure of a few millions of dollars.  The needed instrumentation and trained people are available in this country.  We only need get someone to pay them to do this specific task.  We could then use that information to explain precisely how terrorist recruiting works and there by cripple it.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
==Conclusion==&lt;br /&gt;
&lt;br /&gt;
If we reduce the ability of terrorist to recruit technical people significantly, the effectiveness of their efforts will be diminished to a level of insignificance.  A major campaign explaining buy-in could accomplish this goal.&lt;br /&gt;
&lt;br /&gt;
We do not need to sit back and wait for some one else to fight for us.  We can make our own contribution and in the process build our dream to return to the Moon.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
And, by the way, welcome to the 21st century.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
[[Category:Controversial Questions]]&lt;br /&gt;
&lt;br /&gt;
[[Category:Purposes]]&lt;/div&gt;</summary>
		<author><name>Gouryella24</name></author>
		
	</entry>
	<entry>
		<id>https://lunarpedia.org/index.php?title=Disempowering_Terrorists&amp;diff=14677</id>
		<title>Disempowering Terrorists</title>
		<link rel="alternate" type="text/html" href="https://lunarpedia.org/index.php?title=Disempowering_Terrorists&amp;diff=14677"/>
		<updated>2008-11-16T22:59:34Z</updated>

		<summary type="html">&lt;p&gt;Gouryella24: /* How can we apply buy-in to this problem? */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{|align=right&lt;br /&gt;
  |__TOC__&lt;br /&gt;
  |}&lt;br /&gt;
&lt;br /&gt;
{{Controversial Question Series}}&lt;br /&gt;
&lt;br /&gt;
&amp;lt;font size=5&amp;gt; Using Space Exploration to &amp;lt;BR&amp;gt; Disempower Terrorists&amp;lt;/font&amp;gt;&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
==Purpose==&lt;br /&gt;
&lt;br /&gt;
Although it is not obvious, the American space effort can make an important contribution to disempowering terrorists. Here are summaries of two possible ideas for action:&lt;br /&gt;
&lt;br /&gt;
===But what's this have to do with returning to the Moon?===&lt;br /&gt;
&lt;br /&gt;
One of the most powerful reasons that our return to the Moon effort is '''not''' now robust is simply that most of the available resources are being spent on the War on Terror.  Either we find effective ways to address the terrorist problem or we will have to wait more decades to return to the Moon while current historical events simply run their course.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
==Mission as a Vision for the Nation==&lt;br /&gt;
&lt;br /&gt;
If our enemies use examples of trash from our culture, be it strip malls or porn stars, to condemn us, it is time to bring forward the very best our society has to offer as rebuttal through action.&lt;br /&gt;
&lt;br /&gt;
At the turn of the 21st century, many lists of American achievements were compiled.  Apollo to the Moon was reliably in the top five of all the lists of what we are most proud of accomplishing in the 20th century.   The top one is usually listed is the winning of WWII.  &lt;br /&gt;
&lt;br /&gt;
Space missions are just the sort of thing we need to do and boast of doing right now.  The specific mission might be the Return to the Moon, the science to understand climate change, the search for life in the universe, or anything else that Congress deems worthy.  The point is that we are ready, willing, and able to show proudly the right stuff that American society is made of.&lt;br /&gt;
&lt;br /&gt;
The problem is '''not''' a lack of heroism of the American soldier.  The problem is '''not''' a lack of heroism in the American space corps.  We have done great things and we can do great things.  &lt;br /&gt;
We can look the dangers straight in the eye.  We do not shy away from the dangers of space and we will not shy away from the threats of terrorists.&lt;br /&gt;
&lt;br /&gt;
To date, I have barely heard this justification for our missions expressed.  Yet we cannot say this often enough.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
==Buy-in as the Key to Terrorist Recruitment==&lt;br /&gt;
&lt;br /&gt;
Human beings have a basic mental process that helps us complete huge projects in groups.  It has a number of names but technical people usually call it buy-in.  In this process a person hears about an idea, takes it up as their own, gets into action, and stays in action.&lt;br /&gt;
&lt;br /&gt;
Once we give this phenomena a name and start studying it as a people management tool, a number of powerful insights follow.  One of these insights is how terrorist recruiting works, why technical people too often become terrorists, and how to stop this.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===What is buy-in?===&lt;br /&gt;
&lt;br /&gt;
This exploration makes the most sense if you can get a gut feeling for buy-in.  Most technical people can do this just by remembering an example from their own life.  Think back to a time when:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
# Someone presented an idea to you using language and graphics&lt;br /&gt;
# You envisioned yourself succeeding with the idea.  I mean a clear, sharp daydream that was probably wildly optimistic.&lt;br /&gt;
# You then felt moved to express your excitement in language.&lt;br /&gt;
# You got into action.&lt;br /&gt;
# You stayed in action for a very long time.&lt;br /&gt;
# When your energy lagged, you thought back on your original daydream and your energy revived.&lt;br /&gt;
: These steps define classic Buy-In.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Most scientists and engineers can easily think of examples from their lives.  Of course, it helps that you probably were in action on the idea for years and that daydreams are so memorable.  A good buy-in can be established in 10 seconds and keep you in action for a decade.  No other human mental process does this nearly so well.&lt;br /&gt;
&lt;br /&gt;
Buy-in has been the foundation human process for all technical projects, from the building of the pyramids, to the gothic cathedrals, and right up to Apollo to the Moon.  A more detailed explanation can be found at:&lt;br /&gt;
&lt;br /&gt;
: Lunarpedia, [[Buy-In Explained]]&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===What does this have to do with terrorism?===&lt;br /&gt;
&lt;br /&gt;
Recruiting terrorists is an extreme form of generating buy-in.  An idea of heavenly success is so powerfully presented that it can even override fear of death.  The recruit then gets in action through many problems and setbacks.&lt;br /&gt;
&lt;br /&gt;
This effect explains why technical people are such easy marks for recruitment.  We are thoroughly drilled in accepting buy-in for technical projects, but we are not trained in its precise nature nor are we sophisticated in its use.&lt;br /&gt;
&lt;br /&gt;
Once you understand how buy-in is generated, it is easy to understand how to block it.  Simply put, if a person envisions personal failure, that person will not buy in.  A few minutes after the talk they will have forgotten all the ideas presented and will never be in action on them.  It is that simple.&lt;br /&gt;
&lt;br /&gt;
The American space program can own buy-in lock, stock, and barrel, just by publicly laying our claim.  We have used buy-in with great skill for years.  We own the best examples.  And we now know how the process works.&lt;br /&gt;
&lt;br /&gt;
We can teach every technically trained person on Earth to manage their personal buy-in.  Once they just hear that they can do it, usually they jump at the chance to learn this skill:  this knowledge gives you great power in your personal life.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===How can we apply buy-in to this problem?===&lt;br /&gt;
&lt;br /&gt;
Implementation of the buy-in approach will be aimed directed at technically trained people; engineers, scientists, doctors, oil people, computer people, communication people, airline pilots, etc.  If recruited for terrorism, these people can do the more damage to the American people than any other group.  If we can reduce the recruitment of this group significantly, the entire structure of the terrorist problem will shift to our advantage.&lt;br /&gt;
&lt;br /&gt;
An enormous amount of work will be needed to fine the most effective implantations stratagems.   Work at two levels, personal and family, is currently envisioned.&lt;br /&gt;
&lt;br /&gt;
'''Personal: '''&lt;br /&gt;
&lt;br /&gt;
First on the personal level, technical people are a sponge for technical knowledge.  We want to know all the new stuff so we can fit the new information into what we already know and fine some advantage in the process.  New information can be cool.  This effect is well illustrated with a short joke:&lt;br /&gt;
&lt;br /&gt;
A man is walking along and sees a frog sitting on a wall along his path.  The frog says, “Kiss me and I will turn into a beautiful princess.”  The man picks up the frog puts it in his shirt pocket and walks on.  After a few minutes the frog sticks it head out of the pocket and says, ”Didn’t you hear what I said?”    The man replies “Yes I did, but I am an engineer.  I do not have time to date but a talking frog, now that is really cool.”&lt;br /&gt;
&lt;br /&gt;
In this sense, knowing the latest science is cool, having power over your own brain is cool, and managing your own buy-in is cool.  Fortunately leaning to spot and shield yourself from unwanted buy-ins is very easy to learn.  We need only make it cool.&lt;br /&gt;
&lt;br /&gt;
This approach does require that we complete the hard science research of buy-in (see below).  We will have to keep this effort hot for some time to generate several waves of interest.  We then have to get the word out in a manner that is cool to technical people.  This largely involves exploiting internet and word of mouth at universities.&lt;br /&gt;
&lt;br /&gt;
The desired effect is simply to strengthen individual people’s resistance to bad buy-ins.  &lt;br /&gt;
&lt;br /&gt;
'''Family: '''&lt;br /&gt;
&lt;br /&gt;
Second, we need to recognize the power of the family in Moslem culture.  Most the young people we are targeting were influenced, or at least supported, in choosing a conservative technical field of study so that they would not choose a field that would be more likely to lead them astray, such as social, political, or religious studies.   &lt;br /&gt;
&lt;br /&gt;
The participation of moderate Moslem families is critical to any solution of the terrorist problem.  They too want very much to control this problem.  It will take considerable effort, particular on the part of technical people from the Moslem culture, to develop the new understanding of buy-in to be a tool that the moderate Moslem family can use.  I am sure that this can be done.  These people want and need just such new tools. &lt;br /&gt;
&lt;br /&gt;
No one approach to addressing terrorism is a sure thing.  No single effort will do the whole job.  Many small efforts are needed.  Developing buy-in as a tool for this purpose holds great promise.&lt;br /&gt;
&lt;br /&gt;
===Is there a hard scientific basis for buy-in?  Yes, or at least, soon===&lt;br /&gt;
&lt;br /&gt;
Since the 1990’s we have been making enormous strides in understanding the working of the human brain.  Much of this work has been done with the functional Magnet Resonant Imager (fMRI).  With it we have identified dozens of small modules in the human brain that evolved to do specific purposes.  This field of study is called [[Modular Brain Theory]].  The modules already identified cover every sort of function -- from identifying human faces to preventing suicide.  There are probably at least hundreds more left to be precisely located.&lt;br /&gt;
&lt;br /&gt;
Buy-in has all the marks of a brain module driven function.  It is universal in all modern humans, it does not need to be learned, it is associated with known modules, and it can be overridden by conscious will.   But we have not yet identified the specific brain module that generates buy-in.  We have found the one that generates Eureka moments.  This effect, much loved by technical people, is closely related to buy-in, but is not precisely the same.&lt;br /&gt;
&lt;br /&gt;
At this point in the research we should be able to identify the exact buy-in module for the expenditure of a few millions of dollars.  The needed instrumentation and trained people are available in this country.  We only need get someone to pay them to do this specific task.  We could then use that information to explain precisely how terrorist recruiting works and there by cripple it.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
==Conclusion==&lt;br /&gt;
&lt;br /&gt;
If we reduce the ability of terrorist to recruit technical people significantly, the effectiveness of their efforts will be diminished to a level of insignificance.  A major campaign explaining buy-in could accomplish this goal.&lt;br /&gt;
&lt;br /&gt;
We do not need to sit back and wait for some one else to fight for us.  We can make our own contribution and in the process build our dream to return to the Moon.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
And, by the way, welcome to the 21st century.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
[[Category:Controversial Questions]]&lt;br /&gt;
&lt;br /&gt;
[[Category:Purposes]]&lt;/div&gt;</summary>
		<author><name>Gouryella24</name></author>
		
	</entry>
	<entry>
		<id>https://lunarpedia.org/index.php?title=Disempowering_Terrorists&amp;diff=14676</id>
		<title>Disempowering Terrorists</title>
		<link rel="alternate" type="text/html" href="https://lunarpedia.org/index.php?title=Disempowering_Terrorists&amp;diff=14676"/>
		<updated>2008-11-16T22:56:31Z</updated>

		<summary type="html">&lt;p&gt;Gouryella24: /* Mission as a Vision for the Nation */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{|align=right&lt;br /&gt;
  |__TOC__&lt;br /&gt;
  |}&lt;br /&gt;
&lt;br /&gt;
{{Controversial Question Series}}&lt;br /&gt;
&lt;br /&gt;
&amp;lt;font size=5&amp;gt; Using Space Exploration to &amp;lt;BR&amp;gt; Disempower Terrorists&amp;lt;/font&amp;gt;&lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
==Purpose==&lt;br /&gt;
&lt;br /&gt;
Although it is not obvious, the American space effort can make an important contribution to disempowering terrorists. Here are summaries of two possible ideas for action:&lt;br /&gt;
&lt;br /&gt;
===But what's this have to do with returning to the Moon?===&lt;br /&gt;
&lt;br /&gt;
One of the most powerful reasons that our return to the Moon effort is '''not''' now robust is simply that most of the available resources are being spent on the War on Terror.  Either we find effective ways to address the terrorist problem or we will have to wait more decades to return to the Moon while current historical events simply run their course.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
==Mission as a Vision for the Nation==&lt;br /&gt;
&lt;br /&gt;
If our enemies use examples of trash from our culture, be it strip malls or porn stars, to condemn us, it is time to bring forward the very best our society has to offer as rebuttal through action.&lt;br /&gt;
&lt;br /&gt;
At the turn of the 21st century, many lists of American achievements were compiled.  Apollo to the Moon was reliably in the top five of all the lists of what we are most proud of accomplishing in the 20th century.   The top one is usually listed is the winning of WWII.  &lt;br /&gt;
&lt;br /&gt;
Space missions are just the sort of thing we need to do and boast of doing right now.  The specific mission might be the Return to the Moon, the science to understand climate change, the search for life in the universe, or anything else that Congress deems worthy.  The point is that we are ready, willing, and able to show proudly the right stuff that American society is made of.&lt;br /&gt;
&lt;br /&gt;
The problem is '''not''' a lack of heroism of the American soldier.  The problem is '''not''' a lack of heroism in the American space corps.  We have done great things and we can do great things.  &lt;br /&gt;
We can look the dangers straight in the eye.  We do not shy away from the dangers of space and we will not shy away from the threats of terrorists.&lt;br /&gt;
&lt;br /&gt;
To date, I have barely heard this justification for our missions expressed.  Yet we cannot say this often enough.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
==Buy-in as the Key to Terrorist Recruitment==&lt;br /&gt;
&lt;br /&gt;
Human beings have a basic mental process that helps us complete huge projects in groups.  It has a number of names but technical people usually call it buy-in.  In this process a person hears about an idea, takes it up as their own, gets into action, and stays in action.&lt;br /&gt;
&lt;br /&gt;
Once we give this phenomena a name and start studying it as a people management tool, a number of powerful insights follow.  One of these insights is how terrorist recruiting works, why technical people too often become terrorists, and how to stop this.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===What is buy-in?===&lt;br /&gt;
&lt;br /&gt;
This exploration makes the most sense if you can get a gut feeling for buy-in.  Most technical people can do this just by remembering an example from their own life.  Think back to a time when:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
# Someone presented an idea to you using language and graphics&lt;br /&gt;
# You envisioned yourself succeeding with the idea.  I mean a clear, sharp daydream that was probably wildly optimistic.&lt;br /&gt;
# You then felt moved to express your excitement in language.&lt;br /&gt;
# You got into action.&lt;br /&gt;
# You stayed in action for a very long time.&lt;br /&gt;
# When your energy lagged, you thought back on your original daydream and your energy revived.&lt;br /&gt;
: These steps define classic Buy-In.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Most scientists and engineers can easily think of examples from their lives.  Of course, it helps that you probably were in action on the idea for years and that daydreams are so memorable.  A good buy-in can be established in 10 seconds and keep you in action for a decade.  No other human mental process does this nearly so well.&lt;br /&gt;
&lt;br /&gt;
Buy-in has been the foundation human process for all technical projects, from the building of the pyramids, to the gothic cathedrals, and right up to Apollo to the Moon.  A more detailed explanation can be found at:&lt;br /&gt;
&lt;br /&gt;
: Lunarpedia, [[Buy-In Explained]]&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===What does this have to do with terrorism?===&lt;br /&gt;
&lt;br /&gt;
Recruiting terrorists is an extreme form of generating buy-in.  An idea of heavenly success is so powerfully presented that it can even override fear of death.  The recruit then gets in action through many problems and setbacks.&lt;br /&gt;
&lt;br /&gt;
This effect explains why technical people are such easy marks for recruitment.  We are thoroughly drilled in accepting buy-in for technical projects, but we are not trained in its precise nature nor are we sophisticated in its use.&lt;br /&gt;
&lt;br /&gt;
Once you understand how buy-in is generated, it is easy to understand how to block it.  Simply put, if a person envisions personal failure, that person will not buy in.  A few minutes after the talk they will have forgotten all the ideas presented and will never be in action on them.  It is that simple.&lt;br /&gt;
&lt;br /&gt;
The American space program can own buy-in lock, stock, and barrel, just by publicly laying our claim.  We have used buy-in with great skill for years.  We own the best examples.  And we now know how the process works.&lt;br /&gt;
&lt;br /&gt;
We can teach every technically trained person on Earth to manage their personal buy-in.  Once they just hear that they can do it, usually they jump at the chance to learn this skill:  this knowledge gives you great power in your personal life.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
===How can we apply buy-in to this problem?===&lt;br /&gt;
&lt;br /&gt;
Implementation of the buy-in approach will be aimed directed at technically trained people; engineers, scientists, doctors, oil people, computer people, communication people, airline pilots, etc.  If recruited for terrorism, these people can do the more damage to the American people than any other group.  If we can reduce the recruitment of this group significantly, the entire structure of the terrorist problem will shift to our advantage.&lt;br /&gt;
&lt;br /&gt;
An enormous amount of work will be needed to fine the most effective implantations stratagems.   Work at two levels, personal and family, is currently envisioned.&lt;br /&gt;
&lt;br /&gt;
'''Personal: '''&lt;br /&gt;
&lt;br /&gt;
First on the personal level, technical people are a sponge for technical knowledge.  We want to know all the new stuff so we can fit the new information into what we already know and fine some advantage in the process.  New information can be cool.  This effect is well illustrated with a short joke:&lt;br /&gt;
&lt;br /&gt;
A man is walking along and sees a frog sitting on a wall along his path.  The frog says, “Kiss me and I will turn into a beautiful princess.”  The man picks up the frog puts it in his shirt pocket and walks on.  After a few minutes the frog sticks it heat out of the pocket and says, ”Didn’t you hear what I said?”    The man replies “Yes I did, but I am an engineer.  I do not have time to date but a talking now frog, that is really cool.”&lt;br /&gt;
&lt;br /&gt;
In this sense, knowing the latest science is cool, having power over your own brain is cool, and managing your own buy-in is cool.  Fortunately leaning to spot and shield yourself from unwanted buy-ins is very easy to learn.  We need only make it cool.&lt;br /&gt;
&lt;br /&gt;
This approach does require that we complete the hard science research of buy-in (see below).  We will have to keep this effort hot for some time to generate several waves of interest.  We then have to get the word out in a manner that is cool to technical people.  This largely involves exploiting internet and word of mouth at universities.&lt;br /&gt;
&lt;br /&gt;
The desired effect is simply to strengthen individual people’s resistance to bad buy-ins.  &lt;br /&gt;
&lt;br /&gt;
'''Family: '''&lt;br /&gt;
&lt;br /&gt;
Second, we need to recognize the power of the family in Moslem culture.  Most the young people we are targeting were influenced, or at least supported, in choosing a conservative technical field of study so that they would not choose a field that would be more likely to lead them astray, such as social, political, or religious studies.   &lt;br /&gt;
&lt;br /&gt;
The participation of moderate Moslem families is critical to any solution of the terrorist problem.  They too want very much to control this problem.  It will take considerable effort, particular on the part of technical people from the Moslem culture, to develop the new understanding of buy-in to be a tool that the moderate Moslem family can use.  I am sure that this can be done.  These people want and need just such new tools. &lt;br /&gt;
&lt;br /&gt;
No one approach to addressing terrorism is a sure thing.  No single effort will do the whole job.  Many small efforts are needed.  Developing buy-in as a tool for this purpose holds great promise.&lt;br /&gt;
	&lt;br /&gt;
&lt;br /&gt;
===Is there a hard scientific basis for buy-in?  Yes, or at least, soon===&lt;br /&gt;
&lt;br /&gt;
Since the 1990’s we have been making enormous strides in understanding the working of the human brain.  Much of this work has been done with the functional Magnet Resonant Imager (fMRI).  With it we have identified dozens of small modules in the human brain that evolved to do specific purposes.  This field of study is called [[Modular Brain Theory]].  The modules already identified cover every sort of function -- from identifying human faces to preventing suicide.  There are probably at least hundreds more left to be precisely located.&lt;br /&gt;
&lt;br /&gt;
Buy-in has all the marks of a brain module driven function.  It is universal in all modern humans, it does not need to be learned, it is associated with known modules, and it can be overridden by conscious will.   But we have not yet identified the specific brain module that generates buy-in.  We have found the one that generates Eureka moments.  This effect, much loved by technical people, is closely related to buy-in, but is not precisely the same.&lt;br /&gt;
&lt;br /&gt;
At this point in the research we should be able to identify the exact buy-in module for the expenditure of a few millions of dollars.  The needed instrumentation and trained people are available in this country.  We only need get someone to pay them to do this specific task.  We could then use that information to explain precisely how terrorist recruiting works and there by cripple it.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
==Conclusion==&lt;br /&gt;
&lt;br /&gt;
If we reduce the ability of terrorist to recruit technical people significantly, the effectiveness of their efforts will be diminished to a level of insignificance.  A major campaign explaining buy-in could accomplish this goal.&lt;br /&gt;
&lt;br /&gt;
We do not need to sit back and wait for some one else to fight for us.  We can make our own contribution and in the process build our dream to return to the Moon.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
And, by the way, welcome to the 21st century.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
[[Category:Controversial Questions]]&lt;br /&gt;
&lt;br /&gt;
[[Category:Purposes]]&lt;/div&gt;</summary>
		<author><name>Gouryella24</name></author>
		
	</entry>
	<entry>
		<id>https://lunarpedia.org/index.php?title=Communes_Fail&amp;diff=14675</id>
		<title>Communes Fail</title>
		<link rel="alternate" type="text/html" href="https://lunarpedia.org/index.php?title=Communes_Fail&amp;diff=14675"/>
		<updated>2008-11-16T22:50:30Z</updated>

		<summary type="html">&lt;p&gt;Gouryella24: /* Say good-by to the Last Kibbutz */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{{PersPosArticle}} [[User:Jriley|Tom Riley]]&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
{|align=right&lt;br /&gt;
  |__TOC__&lt;br /&gt;
  |}&lt;br /&gt;
&lt;br /&gt;
&amp;lt;font size=5&amp;gt; Why do Communes Fail?&amp;lt;/font&amp;gt;&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
Groups of unrelated people living together and sharing their resources, Communes, have been popular at many times during history.  In some sense our proposed lunar settlement will be a commune, at least for a while.  There are some things we need to know about them.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Say good-by to the Last Kibbutz==&lt;br /&gt;
&lt;br /&gt;
Recently the last of the founding Israel Kibbutz converted over to a conventional business.  This is the end of a noble experiment in humans living together.  There is a lesson here for lunar settlement.&lt;br /&gt;
&lt;br /&gt;
For a period at the beginning of lunar settlement, a Kibbutz will be a very attractive model.  The idea of individual families having separate homesteads is unlikely.  All the habitats will need to be connected (see [[Architecture as Mole Hills]]).  All the jobs will be from a very few activities controlled by an even smaller number of organizations in just a few locations.  All life support resources (air, water, power, waste recycling) will be from common utilities.&lt;br /&gt;
&lt;br /&gt;
If the Kibbutz is a short term phenomena then we need to know it.&lt;br /&gt;
&lt;br /&gt;
==Peace, Love, and all that Hippie Stuff==&lt;br /&gt;
&lt;br /&gt;
The American experience with communes is actually long and rich.  Most, such as the Quakers, were religious based and there have been several periods when tens of thousands of Americans lived in communes.  The Hippies were only a short lived example in the 1960's and 1970's, but even there we have lessons to learn.&lt;br /&gt;
&lt;br /&gt;
Most Hippie communes failed, not because of social aspects, but simply because they were poor business people.  The communes that lasted the longest, like Twin Oaks, were simply the best run businesses.  It is that simple.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==User Owned Companies==&lt;br /&gt;
&lt;br /&gt;
Earlier in American history, around 1880, there was a very large people's movement, called the Populists that were much better at combining business and community values.  At their height, the Populists controlled several state legislatures and their presidential candidate, Williams Jennings Bryan, gave one the greatest speeches in history, &amp;quot;The Cross of Gold&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
In the Mid-West the railroads held a monopoly on transportation for farm produce.  They used their monopoly position to exploit the small farmer.  These Populist farmers responded by organizing customer owned grain elevators.  By being able to hold or ship their wheat to meet market demands, they balanced the power of the railroads.&lt;br /&gt;
&lt;br /&gt;
Some of this type of company survive today along with the variation on this theme, the employee owned company.  Both can thank the Populists laws for their existence and both can be viable economic entities in the modern economy.  Both are interested ideas for a lunar settlement.&lt;br /&gt;
&lt;br /&gt;
==Most Famous Lunar Settlement Story==&lt;br /&gt;
&lt;br /&gt;
The most famous lunar settlement story is:&lt;br /&gt;
&lt;br /&gt;
''The Moon Is a Harsh Mistress'', by Robert A. Heinlein, ISBN-13: 978-0340837948&lt;br /&gt;
&lt;br /&gt;
In it the lunar settlement is organized by independent families and a large company economically exploits the settlers in a manner similar to the 1880 Mid-West.  Unfortunately in the story this situation results in a completely unnecessary war in which millions of people on Earth that are dependent on lunar resources die.&lt;br /&gt;
&lt;br /&gt;
The situation in the story can be easily avoided by insuring that lunar settlers have a charter with a bill of rights, and that they have an economic stake in the financial success of the settlement.  This might be done through stock options or through an employee owned company.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==A Community or a Commune== &lt;br /&gt;
&lt;br /&gt;
No mater what social structure our lunar settlement takes on, or how it changes over time, it must be a viable business proposition at all times.  In fact, it needs to be a very high value one simply because of the high cost of doing business on the Moon. &lt;br /&gt;
That the lunar settlement must be a strong business does not mean that the settlement need be economically exploited by a multinational corporation from Earth. Other business plans are certainly possible.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
(Add your idea here.)&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
Return to [[Purposes List]].&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
[[Category:Purposes]]&lt;br /&gt;
[[Category:Essays]]&lt;/div&gt;</summary>
		<author><name>Gouryella24</name></author>
		
	</entry>
	<entry>
		<id>https://lunarpedia.org/index.php?title=Great_Achievements&amp;diff=14674</id>
		<title>Great Achievements</title>
		<link rel="alternate" type="text/html" href="https://lunarpedia.org/index.php?title=Great_Achievements&amp;diff=14674"/>
		<updated>2008-11-16T22:38:25Z</updated>

		<summary type="html">&lt;p&gt;Gouryella24: /* Our Current legacy */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{|align=right&lt;br /&gt;
  |__TOC__&lt;br /&gt;
  |}&lt;br /&gt;
&lt;br /&gt;
&amp;lt;font size=5&amp;gt;A Civilization is Known by its Great Achievements&amp;lt;BR&amp;gt;Settlement of the [[Luna|Moon]] can be Ours&amp;lt;/font&amp;gt;&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
The current state of the world has been described as a clash of civilizations.  This may be an exaggeration but there is some truth to it.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Great Achievements==&lt;br /&gt;
&lt;br /&gt;
A civilization is known by its great and lasting achievements.  Some of these achievements have been architecture like the pyramids of Egypt, the Parthenon, or the Gothic Cathedrals.  Some have been advances in human social organization like democracy and the first parliaments.  Others have been advances in mathematics and science like the works of Pythagoras and Newton, or Quantum Mechanics and the Theory of Relativity.&lt;br /&gt;
&lt;br /&gt;
These are the things a civilization is remembered for over thousands of years.&lt;br /&gt;
&lt;br /&gt;
We have the power through action to set what our civilization will be remembered for.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Our Current legacy==&lt;br /&gt;
&lt;br /&gt;
If our primary legacy is &amp;quot;South Park&amp;quot;, strip malls, and the gas guzzler then we deserve to be swept from the stage of history and forgotten.&lt;br /&gt;
&lt;br /&gt;
We have the power through inaction to let our legacy become only our most mundane actions.&lt;br /&gt;
&lt;br /&gt;
==Return to the Moon==&lt;br /&gt;
&lt;br /&gt;
The permanent settlement of the Moon is one of those great achievements for which a civilization will be remembered as a high point in human history.  It is one that is within our power to accomplish within the lifetimes of people now living.&lt;br /&gt;
&lt;br /&gt;
It is also the kind of achievement we can point to when our civilization is criticized for being crash, commercial, and lacking ethical values.  The vast majority of the world's people are on the middle ground on the great issues of our day and they do accept great accomplishments as balance to small failures.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==What is Required of Us==&lt;br /&gt;
&lt;br /&gt;
All that is required for a civilization to achieve great things is for a large number of people to get into action and stay in action until the job is done.&lt;br /&gt;
&lt;br /&gt;
Lunarpedia can be an important action center for both getting the idea of returning to the Moon to stay widely accepted as an achievable goal and for keeping people in action until the job is done.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
[[Category:Purposes]]&lt;/div&gt;</summary>
		<author><name>Gouryella24</name></author>
		
	</entry>
	<entry>
		<id>https://lunarpedia.org/index.php?title=Not_Doing&amp;diff=14673</id>
		<title>Not Doing</title>
		<link rel="alternate" type="text/html" href="https://lunarpedia.org/index.php?title=Not_Doing&amp;diff=14673"/>
		<updated>2008-11-16T22:33:07Z</updated>

		<summary type="html">&lt;p&gt;Gouryella24: /* Colonizing the Moon, Not */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{|align=right&lt;br /&gt;
  |__TOC__&lt;br /&gt;
  |}&lt;br /&gt;
&lt;br /&gt;
&amp;lt;font size=5&amp;gt; What a good Lunar program will NOT do &amp;lt;/font&amp;gt;&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
Often you can gain insight into what you are doing by looking at what you are certain that you are '''not''' doing.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Apollo to the Moon again, Not==&lt;br /&gt;
&lt;br /&gt;
Lunarpedia is '''not''' suggesting that we do Apollo to the Moon again.  When we go back to the Moon we have every intention of laying the ground work for a permanent settlement.  We do not intend to take another 50 year period off.&lt;br /&gt;
&lt;br /&gt;
We also do not foresee the Cold War to be resurrected this time with the Chinese.  The Cold War is history.&lt;br /&gt;
&lt;br /&gt;
That said, we do not believe it is a sound strategy to wait another decade just so we can then save on the cost of providing food for our astronauts by the simple ploy of sending out for Chinese when we get to the Moon.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Control the High Ground, Not==&lt;br /&gt;
&lt;br /&gt;
We also do '''not''' see the Moon as high ground in the military sense.  There is no tactical advantage in conflicts on Earth to have a military presence on the Moon.  You can make this argument for low-Earth orbit, but not for the Moon.  &lt;br /&gt;
&lt;br /&gt;
The Moon is on the direct invasion route to no-where.  Well, maybe Mars.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
==Colonizing the Moon, Not==&lt;br /&gt;
&lt;br /&gt;
We do '''not''' support colonizing the Moon is the same sense that European nations colonized the third world in the 18th century.  We do not propose to send an army to subjugate the native population and then exploit their resources.&lt;br /&gt;
&lt;br /&gt;
For one thing, there is no native population.&lt;br /&gt;
&lt;br /&gt;
This is the reason that the term &amp;quot;Settlement&amp;quot; is strongly preferred over the term &amp;quot;Colony&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==Jamestown Again, Not==&lt;br /&gt;
&lt;br /&gt;
We are not going to send a bunch of settlers out past the edge of civilization without a good idea of the dangers there or even how to make a living.  We will send people knowledgeable and prepared.&lt;br /&gt;
&lt;br /&gt;
We do need to study the differences between Jamestown and the Mayflower expeditions.  We really need to know our history to understand the possibilities of our future.&lt;br /&gt;
&lt;br /&gt;
==Remaking a bad SF Movie, Not==&lt;br /&gt;
&lt;br /&gt;
Most depictions of space colonies by Hollywood have been very black indeed.  We can take a warning from these visions and do something different.&lt;br /&gt;
&lt;br /&gt;
We will '''not''' indulge in abuse of robots as shown in &amp;quot;West World&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
We will '''not''' set up a company run hell hole as depicted in &amp;quot;Outland&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
We will '''not''' set up an unnecessary war as in &amp;quot;The Moon is a Harsh Mistress&amp;quot; that killed millions back on Earth.&lt;br /&gt;
&lt;br /&gt;
What we will do is to try to understand what deep seated human fears are driving all these negative images.&lt;br /&gt;
&lt;br /&gt;
==(Add your idea here.)==&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
Return to [[Purposes List]].&lt;br /&gt;
&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
[[Category:Purposes]]&lt;br /&gt;
[[Category:Business]]&lt;/div&gt;</summary>
		<author><name>Gouryella24</name></author>
		
	</entry>
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