Difference between revisions of "Moon Society 2019 Branding"

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Tycho>Strangelv
(→‎Candidate Typefaces: Found a more complete free set for Spartan than League Spartan; documenting GNU FreeSerif)
Tycho>Strangelv
(Fixing incorrect color number)
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| Closest Pantone match to MMM's historical cerulean
 
| Closest Pantone match to MMM's historical cerulean
 
|-
 
|-
| '''7681C''' (blue)
+
| '''7691C''' (blue)
 
| {{7691C}}
 
| {{7691C}}
 
| <DIV style="background:{{7691C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{7691C}}; height:2em; width:2em">&nbsp;</DIV>

Revision as of 05:05, 20 September 2019

This is an admittedly rushed effort to produce a branding standard that at least harkens back to what we have used historically.

...Unfortunately what we have had historically is an inconsistent mess, chock full of proprietary font we don't want to continue using and colors that aren't paired to Pantone standards.

Colors

White
  1. FFFFFF
 
Cool Gray 2C
  1. D0D0CE
 
Cool Gray 5C
  1. B1B3B3
 
Cool Gray 8C
  1. 888B8D
 
Cool Gray 11C
  1. 53565A
 
433C (near-black gray)
  1. 1D252D
 
Black
  1. 000000
 
PENDING (cyan?) PENDING
 
Cyan to Cerlulean; lighter than MMM Cerulean
299C (saturated cerulean)
  1. 00A3E0
 
Closest Pantone match to MMM's historical cerulean
7691C (blue)
  1. 006298
 
Between Space Cadet Blue and MMM Cerulean
2767C (Space Cadet Blue)
  1. 13294B
 
Best Pantone match for Space Cadet Blue; also harkens back to the later WSD (2003-2013) website background
113C (light gold)
  1. FAE053
 
Harkens back to Coriolis (2013-2018) website details
116C (medium gold)
  1. FFCD00
 
Harkens back to Coriolis (2013-2018) website details
7555C (dark gold)
  1. D29F13
 
Harkens back to Coriolis (2013-2018) website details
7558C (brownish gold)
  1. 967126
 
Harkens back to Coriolis (2013-2018) website details
Warm Gray 1C
  1. D7D2CB
 
Warm Gray 7C
  1. 968C83
 
411C (grayish brown)
  1. 5E514D
 
412C (brown)
  1. 382F2D
 
663C (pinkish off-white)
  1. E5E1E6
 
435C (chaise mauve)
  1. C1B2B6
 
437C (lavender)
  1. 7B6469
 
439C (dark cherry)
  1. 453536
 

Candidate Typefaces

  • Logo, Title, and general purpose serif: GNU FreeSerif is the leading candidate and the font family that was sed historically. The main point of concern is that it only has four fonts.
  • Headings and Headlines: Spartan, using the Spartan MB fonts. League Spartan has been used with MMM and harkens back to Gizmo, for which a usable font is a pending action item that won't be ready in time for the 2019 website.
  • Body text and general purpose sans serif: Noto Sans, which harkens to Verdana, which was used both on websites and in MMM.
  • Monospace: PENDING -- Seeking a multiple-fot family that at least harkens back to Inconsolata, which regrettably has only one font. One candidate is Roboto Mono.