Difference between revisions of "Moon Society 2019 Branding"
Tycho>Miros m (Fiddling with formatting to break colors into sequences instead of one long list which offendeth mine eyes) |
Tycho>Strangelv (Initial typeface information; adjusting color table) |
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| − | This is an admittedly rushed effort to produce a branding standard that at least harkens back to what we have historically. | + | This is an admittedly rushed effort to produce a branding standard that at least harkens back to what we have used historically. |
| − | ...Unfortunately what we have had historically is an inconsistent mess, chock full of proprietary font | + | ...Unfortunately what we have had historically is an inconsistent mess, chock full of proprietary font we don't want to continue using and colors that aren't paired to Pantone standards. |
| − | == | + | ==Colors== |
{| role="presentation" | {| role="presentation" | ||
| White | | White | ||
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| <DIV style="background:{{Black}}; height:2em; width:2em"> </DIV> | | <DIV style="background:{{Black}}; height:2em; width:2em"> </DIV> | ||
| | | | ||
| − | |||
| − | |||
|- | |- | ||
| '''PENDING''' (cyan?) | | '''PENDING''' (cyan?) | ||
| Line 61: | Line 59: | ||
| <DIV style="background:{{2767C}}; height:2em; width:2em"> </DIV> | | <DIV style="background:{{2767C}}; height:2em; width:2em"> </DIV> | ||
| Best Pantone match for Space Cadet Blue; also harkens back to the later WSD (2003-2013) website background | | Best Pantone match for Space Cadet Blue; also harkens back to the later WSD (2003-2013) website background | ||
| − | |||
| − | |||
|- | |- | ||
| '''113C''' (light gold) | | '''113C''' (light gold) | ||
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| <DIV style="background:{{7558C}}; height:2em; width:2em"> </DIV> | | <DIV style="background:{{7558C}}; height:2em; width:2em"> </DIV> | ||
| Harkens back to Coriolis (2013-2018) website details | | Harkens back to Coriolis (2013-2018) website details | ||
| − | |||
| − | |||
|- | |- | ||
| '''Warm Gray 1C''' | | '''Warm Gray 1C''' | ||
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| <DIV style="background:{{412C}}; height:2em; width:2em"> </DIV> | | <DIV style="background:{{412C}}; height:2em; width:2em"> </DIV> | ||
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|- | |- | ||
| '''663C''' (pinkish off-white) | | '''663C''' (pinkish off-white) | ||
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==Candidate Typefaces== | ==Candidate Typefaces== | ||
| + | *Logo, Title, and general purpose serif: '''PENDING''' -- Attempting to at least approximate Perpetua. This is to at least harken bark to ASI brading. Identified candidates include Gentium, Manuale, PT Sans, and Spectral. | ||
| + | *Headings and Headlines: Spartan, using the League Spartan fonts. This has been used with MMM and harkens back to Gizmo, for which a usable font is a pending action item that won't be ready in time for the 2019 website. | ||
| + | *Body text and general purpose sans serif: Noto Sans, which harkens to Verdana, which was used both on websites and in MMM. | ||
| + | *Monospace: '''PENDING''' -- Seeking a multiple-fot family that at least harkens back to Inconsolata, which regrettably has only one font. One candidate is Roboto Mono. | ||
Revision as of 03:43, 18 September 2019
This is an admittedly rushed effort to produce a branding standard that at least harkens back to what we have used historically.
...Unfortunately what we have had historically is an inconsistent mess, chock full of proprietary font we don't want to continue using and colors that aren't paired to Pantone standards.
Colors
| White |
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| Cool Gray 2C |
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| Cool Gray 5C |
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| Cool Gray 8C |
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| Cool Gray 11C |
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| 433C (near-black gray) |
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| Black |
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| PENDING (cyan?) | PENDING | Cyan to Cerlulean; lighter than MMM Cerulean | |
| 299C (saturated cerulean) |
|
Closest Pantone match to MMM's historical cerulean | |
| 7681C (blue) |
|
Between Space Cadet Blue and MMM Cerulean | |
| 2767C (Space Cadet Blue) |
|
Best Pantone match for Space Cadet Blue; also harkens back to the later WSD (2003-2013) website background | |
| 113C (light gold) |
|
Harkens back to Coriolis (2013-2018) website details | |
| 116C (medium gold) |
|
Harkens back to Coriolis (2013-2018) website details | |
| 7555C (dark gold) |
|
Harkens back to Coriolis (2013-2018) website details | |
| 7558C (brownish gold) |
|
Harkens back to Coriolis (2013-2018) website details | |
| Warm Gray 1C |
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| Warm Gray 7C |
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| 411C (grayish brown) |
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| 412C (brown) |
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| 663C (pinkish off-white) |
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| 435C (chaise mauve) |
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| 437C (lavender) |
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| 439C (dark cherry) |
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Candidate Typefaces
- Logo, Title, and general purpose serif: PENDING -- Attempting to at least approximate Perpetua. This is to at least harken bark to ASI brading. Identified candidates include Gentium, Manuale, PT Sans, and Spectral.
- Headings and Headlines: Spartan, using the League Spartan fonts. This has been used with MMM and harkens back to Gizmo, for which a usable font is a pending action item that won't be ready in time for the 2019 website.
- Body text and general purpose sans serif: Noto Sans, which harkens to Verdana, which was used both on websites and in MMM.
- Monospace: PENDING -- Seeking a multiple-fot family that at least harkens back to Inconsolata, which regrettably has only one font. One candidate is Roboto Mono.
