Moon Society 2019 Branding
This is a branding standard that hearkens back to what we have used historically, while tying all colors to official Pantone Coated sRGB values and providing freely redistributable fonts for all typefaces.
The intended audience for this page is normal people and graphic artists who will be creating simple web pages, print ads, and other rendered art. If you are a CSS developer, you may find Moon Society 2019 Branding Font Stacks of interest. Do not use fonts from low in the stacks for "normal" branding work.
|Cool Gray 2C||
|Cool Gray 5C||
|Cool Gray 8C||
|Cool Gray 11C||
|433C (near-black gray)||
||Cyan to Cerlulean; lighter than MMM Cerulean|
|299C (saturated cerulean)||
||Closest Pantone match to MMM's historical cerulean|
||Between Space Cadet Blue and MMM Cerulean|
|2767C (Space Cadet Blue)||
||Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background|
|113C (light gold)||
||250 244 83||hearkens back to Coriolis (2013-2018) website details|
|116C (medium gold)||
||255 205 0||hearkens back to Coriolis (2013-2018) website details|
|7555C (dark gold)||
||210 159 19||hearkens back to Coriolis (2013-2018) website details|
|7558C (brownish gold)||
||150 113 38||hearkens back to Coriolis (2013-2018) website details|
|Warm Gray 1C||
||215 210 203|
|Warm Gray 7C||
||150 140 131|
|411C (grayish brown)||
||94 81 77|
||56 47 45|
|663C (pinkish off-white)||
||229 225 230|
|435C (chaise mauve)||
||193 178 182|
||123 100 105|
|439C (dark cherry)||
||69 53 54|
- General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
- Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
- MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
- Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
- Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
All logos are in this directory.
- Determine primary and secondary, and other specified colors from palette
- Wordpress theme for MMM
- Font repository (publicly accessible?)
- Revise branding for wikis and other websites
- Branding sheet