Difference between revisions of "Moon Society 2019 Branding"
Tycho>Strangelv (Initial typeface information; adjusting color table) |
Tycho>Strangelv (→Candidate Typefaces: Found a more complete free set for Spartan than League Spartan; documenting GNU FreeSerif) |
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==Candidate Typefaces== | ==Candidate Typefaces== | ||
| − | *Logo, Title, and general purpose serif: | + | *Logo, Title, and general purpose serif: GNU FreeSerif is the leading candidate and the font family that was sed historically. The main point of concern is that it only has four fonts. |
| − | *Headings and Headlines: Spartan, using the | + | *Headings and Headlines: Spartan, using the Spartan MB fonts. League Spartan has been used with MMM and harkens back to Gizmo, for which a usable font is a pending action item that won't be ready in time for the 2019 website. |
*Body text and general purpose sans serif: Noto Sans, which harkens to Verdana, which was used both on websites and in MMM. | *Body text and general purpose sans serif: Noto Sans, which harkens to Verdana, which was used both on websites and in MMM. | ||
*Monospace: '''PENDING''' -- Seeking a multiple-fot family that at least harkens back to Inconsolata, which regrettably has only one font. One candidate is Roboto Mono. | *Monospace: '''PENDING''' -- Seeking a multiple-fot family that at least harkens back to Inconsolata, which regrettably has only one font. One candidate is Roboto Mono. | ||
Revision as of 13:57, 19 September 2019
This is an admittedly rushed effort to produce a branding standard that at least harkens back to what we have used historically.
...Unfortunately what we have had historically is an inconsistent mess, chock full of proprietary font we don't want to continue using and colors that aren't paired to Pantone standards.
Colors
| White |
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| Cool Gray 2C |
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| Cool Gray 5C |
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| Cool Gray 8C |
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| Cool Gray 11C |
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| 433C (near-black gray) |
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| Black |
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| PENDING (cyan?) | PENDING | Cyan to Cerlulean; lighter than MMM Cerulean | |
| 299C (saturated cerulean) |
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Closest Pantone match to MMM's historical cerulean | |
| 7681C (blue) |
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Between Space Cadet Blue and MMM Cerulean | |
| 2767C (Space Cadet Blue) |
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Best Pantone match for Space Cadet Blue; also harkens back to the later WSD (2003-2013) website background | |
| 113C (light gold) |
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Harkens back to Coriolis (2013-2018) website details | |
| 116C (medium gold) |
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Harkens back to Coriolis (2013-2018) website details | |
| 7555C (dark gold) |
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Harkens back to Coriolis (2013-2018) website details | |
| 7558C (brownish gold) |
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Harkens back to Coriolis (2013-2018) website details | |
| Warm Gray 1C |
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| Warm Gray 7C |
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| 411C (grayish brown) |
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| 412C (brown) |
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| 663C (pinkish off-white) |
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| 435C (chaise mauve) |
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| 437C (lavender) |
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| 439C (dark cherry) |
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Candidate Typefaces
- Logo, Title, and general purpose serif: GNU FreeSerif is the leading candidate and the font family that was sed historically. The main point of concern is that it only has four fonts.
- Headings and Headlines: Spartan, using the Spartan MB fonts. League Spartan has been used with MMM and harkens back to Gizmo, for which a usable font is a pending action item that won't be ready in time for the 2019 website.
- Body text and general purpose sans serif: Noto Sans, which harkens to Verdana, which was used both on websites and in MMM.
- Monospace: PENDING -- Seeking a multiple-fot family that at least harkens back to Inconsolata, which regrettably has only one font. One candidate is Roboto Mono.
