Difference between revisions of "Moon Society 2019 Branding"

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Tycho>Strangelv
(→‎Candidate Colors: Blue; on to grays)
Tycho>Strangelv
(→‎Candidate Colors: Grays added)
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==Candidate Colors==
 
==Candidate Colors==
 
{| role="presentation"  
 
{| role="presentation"  
 +
| White
 +
|{{White}}
 +
| <DIV style="background:{{White}}; height:2em; width:2em; height:calc(2em-2px); width:calc(2em-2px); border:1px solid {{CG2C}}">&nbsp;</DIV>
 +
|
 +
|-
 +
| Cool Gray 2C
 +
|{{CG2C}}
 +
| <DIV style="background:{{CG2C}}; height:2em; width:2em">&nbsp;</DIV>
 +
|
 +
|-
 +
| Cool Gray 5C
 +
|{{CG5C}}
 +
| <DIV style="background:{{CG5C}}; height:2em; width:2em">&nbsp;</DIV>
 +
|
 +
|-
 +
| Cool Gray 8C
 +
|{{CG8C}}
 +
| <DIV style="background:{{CG8C}}; height:2em; width:2em">&nbsp;</DIV>
 +
|
 +
|-
 +
| Cool Gray 11C
 +
|{{CG11C}}
 +
| <DIV style="background:{{CG11C}}; height:2em; width:2em">&nbsp;</DIV>
 +
|
 +
|-
 +
| Near-Black Gray
 +
|{{433C}}
 +
| <DIV style="background:{{433C}}; height:2em; width:2em">&nbsp;</DIV>
 +
|
 +
|-
 +
| Black
 +
|{{Black}}
 +
| <DIV style="background:{{Black}}; height:2em; width:2em">&nbsp;</DIV>
 +
|
 +
|-
 
| Cerulean
 
| Cerulean
 
|{{299C}}
 
|{{299C}}

Revision as of 15:15, 16 September 2019

This is an admittedly rushed effort to produce a branding standard that at least harkens back to what we have historically.

...Unfortunately what we have had historically is an inconsistent mess, chock full of proprietary font typefaces we don't want to continue using and colors that aren't paired to Pantone standards.

Candidate Colors

White
  1. FFFFFF
 
Cool Gray 2C
  1. D0D0CE
 
Cool Gray 5C
  1. B1B3B3
 
Cool Gray 8C
  1. 888B8D
 
Cool Gray 11C
  1. 53565A
 
Near-Black Gray
  1. 1D252D
 
Black
  1. 000000
 
Cerulean
  1. 00A3E0
 
Closest Pantone match to MMM's cyan/cerulean
Blue
  1. 006298
 
Between Dark blue and MMM Cerulean
Dark Blue
  1. 13294B
 
Closest Pantone match to Luna City press's current dark blue; also harkens back to the WSD (200?-2013) website background
Light Gold
  1. FAE053
 
Harkens back to Coriolis (2013-2018) website details
Medium Gold
  1. FFCD00
 
Harkens back to Coriolis (2013-2018) website details
Dark Gold
  1. D29F13
 
Harkens back to Coriolis (2013-2018) website details
Brownish Gold
  1. 967126
 
Harkens back to Coriolis (2013-2018) website details

Candidate Typefaces