Difference between revisions of "Moon Society 2019 Branding"

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Tycho>Strangelv
(Fixing incorrect color number)
Tycho>Strangelv
(→‎Candidate Typefaces: Palladio/Palatino)
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==Candidate Typefaces==
 
==Candidate Typefaces==
−
*Logo, Title, and general purpose serif: GNU FreeSerif is the leading candidate and the font family that was sed historically.  The main point of concern is that it only has four fonts.
+
*General purpose serif and possibly logo/title: Palladio/Palatino, with Tex Gyre Pagella as a FOSS and redistributable implementation.
−
*Headings and Headlines: Spartan, using the Spartan MB fonts.  League Spartan has been used with MMM and harkens back to Gizmo, for which a usable font is a pending action item that won't be ready in time for the 2019 website.
+
*Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation.  League Spartan has been used with MMM and harkens back to Gizmo, for which a usable font is a pending action item that won't be ready in time for the 2019 website.
 
*Body text and general purpose sans serif: Noto Sans, which harkens to Verdana, which was used both on websites and in MMM.
 
*Body text and general purpose sans serif: Noto Sans, which harkens to Verdana, which was used both on websites and in MMM.
−
*Monospace: '''PENDING''' -- Seeking a multiple-fot family that at least harkens back to Inconsolata, which regrettably has only one font.  One candidate is Roboto Mono.
+
*Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Revision as of 01:17, 22 September 2019

This is an admittedly rushed effort to produce a branding standard that at least harkens back to what we have used historically.

...Unfortunately what we have had historically is an inconsistent mess, chock full of proprietary font we don't want to continue using and colors that aren't paired to Pantone standards.

Colors

White
  1. FFFFFF
 
Cool Gray 2C
  1. D0D0CE
 
Cool Gray 5C
  1. B1B3B3
 
Cool Gray 8C
  1. 888B8D
 
Cool Gray 11C
  1. 53565A
 
433C (near-black gray)
  1. 1D252D
 
Black
  1. 000000
 
PENDING (cyan?) PENDING
 
 Cyan to Cerlulean; lighter than MMM Cerulean
299C (saturated cerulean)
  1. 00A3E0
 
 Closest Pantone match to MMM's historical cerulean
7691C (blue)
  1. 006298
 
 Between Space Cadet Blue and MMM Cerulean
2767C (Space Cadet Blue)
  1. 13294B
 
 Best Pantone match for Space Cadet Blue; also harkens back to the later WSD (2003-2013) website background
113C (light gold)
  1. FAE053
 
 Harkens back to Coriolis (2013-2018) website details
116C (medium gold)
  1. FFCD00
 
 Harkens back to Coriolis (2013-2018) website details
7555C (dark gold)
  1. D29F13
 
 Harkens back to Coriolis (2013-2018) website details
7558C (brownish gold)
  1. 967126
 
 Harkens back to Coriolis (2013-2018) website details
Warm Gray 1C
  1. D7D2CB
 
Warm Gray 7C
  1. 968C83
 
411C (grayish brown)
  1. 5E514D
 
412C (brown)
  1. 382F2D
 
663C (pinkish off-white)
  1. E5E1E6
 
435C (chaise mauve)
  1. C1B2B6
 
437C (lavender)
  1. 7B6469
 
439C (dark cherry)
  1. 453536
 

Candidate Typefaces

  • General purpose serif and possibly logo/title: Palladio/Palatino, with Tex Gyre Pagella as a FOSS and redistributable implementation.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. League Spartan has been used with MMM and harkens back to Gizmo, for which a usable font is a pending action item that won't be ready in time for the 2019 website.
  • Body text and general purpose sans serif: Noto Sans, which harkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
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