Difference between revisions of "Moon Society 2019 Branding"

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m (Added link to logos, added template for 310c)
(Fixed link to logo directory)
Line 7: Line 7:
 
==Colors==
 
==Colors==
 
{| role="presentation"  
 
{| role="presentation"  
−
| '''White'''
+
|'''White'''
 
|{{White}}
 
|{{White}}
 +
 
|
 
|
−
| <DIV style="background:{{White}}; height:2em; width:2em; height:calc(2em-2px); width:calc(2em-2px); border:1px solid {{CG2C}}">&nbsp;</DIV>
+
|<DIV style="background:{{White}}; height:2em; width:2em; height:calc(2em-2px); width:calc(2em-2px); border:1px solid {{CG2C}}&quot;>&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
Line 16: Line 17:
 
|{{CG2C}}
 
|{{CG2C}}
 
|
 
|
−
| <DIV style="background:{{CG2C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{CG2C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
Line 22: Line 23:
 
|{{CG5C}}
 
|{{CG5C}}
 
|
 
|
−
| <DIV style="background:{{CG5C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{CG5C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Cool Gray 8C'''
 +
|{{CG8C}}
 +
|
 +
| <DIV style=&quot;background:{{CG8C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Cool Gray 11C'''
 +
| {{CG11C}}
 +
|
 +
| <DIV style=&quot;background:{{CG11C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''433C''' (near-black gray)
 +
| {{433C}}
 +
|
 +
| <DIV style=&quot;background:{{433C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| Black
 +
| {{Black}}
 +
|
 +
| <DIV style=&quot;background:{{Black}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''310C''' (proposed)
 +
| {{310C}}
 +
|
 +
| <DIV style=&quot;background: {{310C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Cyan to Cerlulean; lighter than MMM Cerulean
 +
|-
 +
| '''299C''' (saturated cerulean)
 +
| {{299C}}
 +
|
 +
| <DIV style=&quot;background:{{299C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Closest Pantone match to MMM's historical cerulean
 +
|-
 +
| '''7691C''' (blue)
 +
| {{7691C}}
 +
|
 +
| <DIV style=&quot;background:{{7691C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Between Space Cadet Blue and MMM Cerulean
 +
|-
 +
| '''2767C''' (Space Cadet Blue)
 +
| {{2767C}}
 +
|
 +
| <DIV style=&quot;background:{{2767C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background
 +
|-
 +
| '''113C''' (light gold)
 +
| {{113C}}
 +
|250 244 83
 +
| <DIV style=&quot;background:{{113C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''116C''' (medium gold)
 +
| {{116C}}
 +
|255 205 0
 +
| <DIV style=&quot;background:{{116C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7555C''' (dark gold)
 +
| {{7555C}}
 +
|210 159 19
 +
| <DIV style=&quot;background:{{7555C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7558C''' (brownish gold)
 +
|{{7558C}}
 +
|150 113 38
 +
| <DIV style=&quot;background:{{7558C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''Warm Gray 1C'''
 +
| {{WG1C}}
 +
|215 210 203
 +
| <DIV style=&quot;background:{{WG1C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Warm Gray 7C'''
 +
| {{WG7C}}
 +
|150 140 131
 +
| <DIV style=&quot;background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''411C''' (grayish brown)
 +
| {{411C}}
 +
|94 81 77
 +
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 
 +
 
 +
 
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 
 +
[[Category:Moon Society]]
 +
 
 +
">&nbsp;</DIV>
 +
|
 +
|-
 +
|'''Cool Gray 2C'''
 +
|{{CG2C}}
 +
 
 +
|
 +
|<DIV style="background:{{CG2C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Cool Gray 5C'''
 +
|{{CG5C}}
 +
|
 +
| <DIV style=&quot;background:{{CG5C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Cool Gray 8C'''
 +
|{{CG8C}}
 +
|
 +
| <DIV style=&quot;background:{{CG8C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Cool Gray 11C'''
 +
| {{CG11C}}
 +
|
 +
| <DIV style=&quot;background:{{CG11C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''433C''' (near-black gray)
 +
| {{433C}}
 +
|
 +
| <DIV style=&quot;background:{{433C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| Black
 +
| {{Black}}
 +
|
 +
| <DIV style=&quot;background:{{Black}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''310C''' (proposed)
 +
| {{310C}}
 +
|
 +
| <DIV style=&quot;background: {{310C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Cyan to Cerlulean; lighter than MMM Cerulean
 +
|-
 +
| '''299C''' (saturated cerulean)
 +
| {{299C}}
 +
|
 +
| <DIV style=&quot;background:{{299C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Closest Pantone match to MMM's historical cerulean
 +
|-
 +
| '''7691C''' (blue)
 +
| {{7691C}}
 +
|
 +
| <DIV style=&quot;background:{{7691C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Between Space Cadet Blue and MMM Cerulean
 +
|-
 +
| '''2767C''' (Space Cadet Blue)
 +
| {{2767C}}
 +
|
 +
| <DIV style=&quot;background:{{2767C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background
 +
|-
 +
| '''113C''' (light gold)
 +
| {{113C}}
 +
|250 244 83
 +
| <DIV style=&quot;background:{{113C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''116C''' (medium gold)
 +
| {{116C}}
 +
|255 205 0
 +
| <DIV style=&quot;background:{{116C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7555C''' (dark gold)
 +
| {{7555C}}
 +
|210 159 19
 +
| <DIV style=&quot;background:{{7555C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7558C''' (brownish gold)
 +
|{{7558C}}
 +
|150 113 38
 +
| <DIV style=&quot;background:{{7558C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''Warm Gray 1C'''
 +
| {{WG1C}}
 +
|215 210 203
 +
| <DIV style=&quot;background:{{WG1C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Warm Gray 7C'''
 +
| {{WG7C}}
 +
|150 140 131
 +
| <DIV style=&quot;background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''411C''' (grayish brown)
 +
| {{411C}}
 +
|94 81 77
 +
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 
 +
 
 +
 
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 
 +
[[Category:Moon Society]]
 +
 
 +
">&nbsp;</DIV>
 +
|
 +
|-
 +
|'''Cool Gray 5C'''
 +
|{{CG5C}}
 +
 
 +
|
 +
|<DIV style="background:{{CG5C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
Line 28: Line 339:
 
|{{CG8C}}
 
|{{CG8C}}
 
|
 
|
−
| <DIV style="background:{{CG8C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{CG8C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
Line 34: Line 345:
 
| {{CG11C}}
 
| {{CG11C}}
 
|
 
|
−
| <DIV style="background:{{CG11C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{CG11C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
Line 40: Line 351:
 
| {{433C}}
 
| {{433C}}
 
|
 
|
−
| <DIV style="background:{{433C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{433C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
Line 46: Line 357:
 
| {{Black}}
 
| {{Black}}
 
|
 
|
−
| <DIV style="background:{{Black}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{Black}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
Line 52: Line 363:
 
| {{310C}}  
 
| {{310C}}  
 
|
 
|
−
| <DIV style="background: {{310C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background: {{310C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
| Cyan to Cerlulean; lighter than MMM Cerulean
 
| Cyan to Cerlulean; lighter than MMM Cerulean
 
|-
 
|-
Line 58: Line 369:
 
| {{299C}}
 
| {{299C}}
 
|
 
|
−
| <DIV style="background:{{299C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{299C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Closest Pantone match to MMM's historical cerulean
 +
|-
 +
| '''7691C''' (blue)
 +
| {{7691C}}
 +
|
 +
| <DIV style=&quot;background:{{7691C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Between Space Cadet Blue and MMM Cerulean
 +
|-
 +
| '''2767C''' (Space Cadet Blue)
 +
| {{2767C}}
 +
|
 +
| <DIV style=&quot;background:{{2767C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background
 +
|-
 +
| '''113C''' (light gold)
 +
| {{113C}}
 +
|250 244 83
 +
| <DIV style=&quot;background:{{113C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''116C''' (medium gold)
 +
| {{116C}}
 +
|255 205 0
 +
| <DIV style=&quot;background:{{116C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7555C''' (dark gold)
 +
| {{7555C}}
 +
|210 159 19
 +
| <DIV style=&quot;background:{{7555C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7558C''' (brownish gold)
 +
|{{7558C}}
 +
|150 113 38
 +
| <DIV style=&quot;background:{{7558C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''Warm Gray 1C'''
 +
| {{WG1C}}
 +
|215 210 203
 +
| <DIV style=&quot;background:{{WG1C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Warm Gray 7C'''
 +
| {{WG7C}}
 +
|150 140 131
 +
| <DIV style=&quot;background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''411C''' (grayish brown)
 +
| {{411C}}
 +
|94 81 77
 +
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 
 +
 
 +
 
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 
 +
[[Category:Moon Society]]
 +
 
 +
">&nbsp;</DIV>
 +
|
 +
|-
 +
|'''Cool Gray 8C'''
 +
|{{CG8C}}
 +
 
 +
|
 +
|<DIV style="background:{{CG8C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Cool Gray 11C'''
 +
| {{CG11C}}
 +
|
 +
| <DIV style=&quot;background:{{CG11C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''433C''' (near-black gray)
 +
| {{433C}}
 +
|
 +
| <DIV style=&quot;background:{{433C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| Black
 +
| {{Black}}
 +
|
 +
| <DIV style=&quot;background:{{Black}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''310C''' (proposed)
 +
| {{310C}}
 +
|
 +
| <DIV style=&quot;background: {{310C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Cyan to Cerlulean; lighter than MMM Cerulean
 +
|-
 +
| '''299C''' (saturated cerulean)
 +
| {{299C}}
 +
|
 +
| <DIV style=&quot;background:{{299C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Closest Pantone match to MMM's historical cerulean
 +
|-
 +
| '''7691C''' (blue)
 +
| {{7691C}}
 +
|
 +
| <DIV style=&quot;background:{{7691C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Between Space Cadet Blue and MMM Cerulean
 +
|-
 +
| '''2767C''' (Space Cadet Blue)
 +
| {{2767C}}
 +
|
 +
| <DIV style=&quot;background:{{2767C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background
 +
|-
 +
| '''113C''' (light gold)
 +
| {{113C}}
 +
|250 244 83
 +
| <DIV style=&quot;background:{{113C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''116C''' (medium gold)
 +
| {{116C}}
 +
|255 205 0
 +
| <DIV style=&quot;background:{{116C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7555C''' (dark gold)
 +
| {{7555C}}
 +
|210 159 19
 +
| <DIV style=&quot;background:{{7555C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7558C''' (brownish gold)
 +
|{{7558C}}
 +
|150 113 38
 +
| <DIV style=&quot;background:{{7558C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''Warm Gray 1C'''
 +
| {{WG1C}}
 +
|215 210 203
 +
| <DIV style=&quot;background:{{WG1C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Warm Gray 7C'''
 +
| {{WG7C}}
 +
|150 140 131
 +
| <DIV style=&quot;background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''411C''' (grayish brown)
 +
| {{411C}}
 +
|94 81 77
 +
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 
 +
 
 +
 
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 
 +
[[Category:Moon Society]]
 +
 
 +
">&nbsp;</DIV>
 +
|
 +
|-
 +
|'''Cool Gray 11C'''
 +
|{{CG11C}}
 +
 
 +
|
 +
|<DIV style="background:{{CG11C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''433C''' (near-black gray)
 +
| {{433C}}
 +
|
 +
| <DIV style=&quot;background:{{433C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| Black
 +
| {{Black}}
 +
|
 +
| <DIV style=&quot;background:{{Black}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''310C''' (proposed)
 +
| {{310C}}
 +
|
 +
| <DIV style=&quot;background: {{310C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Cyan to Cerlulean; lighter than MMM Cerulean
 +
|-
 +
| '''299C''' (saturated cerulean)
 +
| {{299C}}
 +
|
 +
| <DIV style=&quot;background:{{299C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Closest Pantone match to MMM's historical cerulean
 +
|-
 +
| '''7691C''' (blue)
 +
| {{7691C}}
 +
|
 +
| <DIV style=&quot;background:{{7691C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Between Space Cadet Blue and MMM Cerulean
 +
|-
 +
| '''2767C''' (Space Cadet Blue)
 +
| {{2767C}}
 +
|
 +
| <DIV style=&quot;background:{{2767C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background
 +
|-
 +
| '''113C''' (light gold)
 +
| {{113C}}
 +
|250 244 83
 +
| <DIV style=&quot;background:{{113C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''116C''' (medium gold)
 +
| {{116C}}
 +
|255 205 0
 +
| <DIV style=&quot;background:{{116C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7555C''' (dark gold)
 +
| {{7555C}}
 +
|210 159 19
 +
| <DIV style=&quot;background:{{7555C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7558C''' (brownish gold)
 +
|{{7558C}}
 +
|150 113 38
 +
| <DIV style=&quot;background:{{7558C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''Warm Gray 1C'''
 +
| {{WG1C}}
 +
|215 210 203
 +
| <DIV style=&quot;background:{{WG1C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Warm Gray 7C'''
 +
| {{WG7C}}
 +
|150 140 131
 +
| <DIV style=&quot;background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''411C''' (grayish brown)
 +
| {{411C}}
 +
|94 81 77
 +
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 
 +
 
 +
 
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 
 +
[[Category:Moon Society]]
 +
 
 +
">&nbsp;</DIV>
 +
|
 +
|-
 +
|'''433C''' (near-black gray)
 +
|{{433C}}
 +
 
 +
|
 +
|<DIV style="background:{{433C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| Black
 +
| {{Black}}
 +
|
 +
| <DIV style=&quot;background:{{Black}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''310C''' (proposed)
 +
| {{310C}}
 +
|
 +
| <DIV style=&quot;background: {{310C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Cyan to Cerlulean; lighter than MMM Cerulean
 +
|-
 +
| '''299C''' (saturated cerulean)
 +
| {{299C}}
 +
|
 +
| <DIV style=&quot;background:{{299C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Closest Pantone match to MMM's historical cerulean
 +
|-
 +
| '''7691C''' (blue)
 +
| {{7691C}}
 +
|
 +
| <DIV style=&quot;background:{{7691C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Between Space Cadet Blue and MMM Cerulean
 +
|-
 +
| '''2767C''' (Space Cadet Blue)
 +
| {{2767C}}
 +
|
 +
| <DIV style=&quot;background:{{2767C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background
 +
|-
 +
| '''113C''' (light gold)
 +
| {{113C}}
 +
|250 244 83
 +
| <DIV style=&quot;background:{{113C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''116C''' (medium gold)
 +
| {{116C}}
 +
|255 205 0
 +
| <DIV style=&quot;background:{{116C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7555C''' (dark gold)
 +
| {{7555C}}
 +
|210 159 19
 +
| <DIV style=&quot;background:{{7555C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7558C''' (brownish gold)
 +
|{{7558C}}
 +
|150 113 38
 +
| <DIV style=&quot;background:{{7558C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''Warm Gray 1C'''
 +
| {{WG1C}}
 +
|215 210 203
 +
| <DIV style=&quot;background:{{WG1C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Warm Gray 7C'''
 +
| {{WG7C}}
 +
|150 140 131
 +
| <DIV style=&quot;background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''411C''' (grayish brown)
 +
| {{411C}}
 +
|94 81 77
 +
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 
 +
 
 +
 
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 
 +
[[Category:Moon Society]]
 +
 
 +
">&nbsp;</DIV>
 +
|
 +
|-
 +
|Black
 +
|{{Black}}
 +
 
 +
|
 +
|<DIV style="background:{{Black}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''310C''' (proposed)
 +
| {{310C}}
 +
|
 +
| <DIV style=&quot;background: {{310C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Cyan to Cerlulean; lighter than MMM Cerulean
 +
|-
 +
| '''299C''' (saturated cerulean)
 +
| {{299C}}
 +
|
 +
| <DIV style=&quot;background:{{299C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Closest Pantone match to MMM's historical cerulean
 +
|-
 +
| '''7691C''' (blue)
 +
| {{7691C}}
 +
|
 +
| <DIV style=&quot;background:{{7691C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Between Space Cadet Blue and MMM Cerulean
 +
|-
 +
| '''2767C''' (Space Cadet Blue)
 +
| {{2767C}}
 +
|
 +
| <DIV style=&quot;background:{{2767C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background
 +
|-
 +
| '''113C''' (light gold)
 +
| {{113C}}
 +
|250 244 83
 +
| <DIV style=&quot;background:{{113C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''116C''' (medium gold)
 +
| {{116C}}
 +
|255 205 0
 +
| <DIV style=&quot;background:{{116C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7555C''' (dark gold)
 +
| {{7555C}}
 +
|210 159 19
 +
| <DIV style=&quot;background:{{7555C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7558C''' (brownish gold)
 +
|{{7558C}}
 +
|150 113 38
 +
| <DIV style=&quot;background:{{7558C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''Warm Gray 1C'''
 +
| {{WG1C}}
 +
|215 210 203
 +
| <DIV style=&quot;background:{{WG1C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Warm Gray 7C'''
 +
| {{WG7C}}
 +
|150 140 131
 +
| <DIV style=&quot;background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''411C''' (grayish brown)
 +
| {{411C}}
 +
|94 81 77
 +
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 
 +
 
 +
 
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 
 +
[[Category:Moon Society]]
 +
 
 +
">&nbsp;</DIV>
 +
|
 +
|-
 +
|'''310C''' (proposed)
 +
|{{310C}}
 +
 
 +
|
 +
|<DIV style="background: {{310C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Cyan to Cerlulean; lighter than MMM Cerulean
 +
|-
 +
| '''299C''' (saturated cerulean)
 +
| {{299C}}
 +
|
 +
| <DIV style=&quot;background:{{299C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Closest Pantone match to MMM's historical cerulean
 +
|-
 +
| '''7691C''' (blue)
 +
| {{7691C}}
 +
|
 +
| <DIV style=&quot;background:{{7691C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Between Space Cadet Blue and MMM Cerulean
 +
|-
 +
| '''2767C''' (Space Cadet Blue)
 +
| {{2767C}}
 +
|
 +
| <DIV style=&quot;background:{{2767C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background
 +
|-
 +
| '''113C''' (light gold)
 +
| {{113C}}
 +
|250 244 83
 +
| <DIV style=&quot;background:{{113C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''116C''' (medium gold)
 +
| {{116C}}
 +
|255 205 0
 +
| <DIV style=&quot;background:{{116C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7555C''' (dark gold)
 +
| {{7555C}}
 +
|210 159 19
 +
| <DIV style=&quot;background:{{7555C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7558C''' (brownish gold)
 +
|{{7558C}}
 +
|150 113 38
 +
| <DIV style=&quot;background:{{7558C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''Warm Gray 1C'''
 +
| {{WG1C}}
 +
|215 210 203
 +
| <DIV style=&quot;background:{{WG1C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Warm Gray 7C'''
 +
| {{WG7C}}
 +
|150 140 131
 +
| <DIV style=&quot;background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''411C''' (grayish brown)
 +
| {{411C}}
 +
|94 81 77
 +
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 
 +
 
 +
 
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 
 +
[[Category:Moon Society]]
 +
 
 +
">&nbsp;</DIV>
 +
|Cyan to Cerlulean; lighter than MMM Cerulean
 +
|-
 +
|'''299C''' (saturated cerulean)
 +
|{{299C}}
 +
 
 +
|
 +
|<DIV style="background:{{299C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
| Closest Pantone match to MMM's historical cerulean
 
| Closest Pantone match to MMM's historical cerulean
 
|-
 
|-
Line 64: Line 1,161:
 
| {{7691C}}
 
| {{7691C}}
 
|
 
|
−
| <DIV style="background:{{7691C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{7691C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
| Between Space Cadet Blue and MMM Cerulean
 
| Between Space Cadet Blue and MMM Cerulean
 
|-
 
|-
Line 70: Line 1,167:
 
| {{2767C}}
 
| {{2767C}}
 
|
 
|
−
| <DIV style="background:{{2767C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{2767C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background
 +
|-
 +
| '''113C''' (light gold)
 +
| {{113C}}
 +
|250 244 83
 +
| <DIV style=&quot;background:{{113C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''116C''' (medium gold)
 +
| {{116C}}
 +
|255 205 0
 +
| <DIV style=&quot;background:{{116C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7555C''' (dark gold)
 +
| {{7555C}}
 +
|210 159 19
 +
| <DIV style=&quot;background:{{7555C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7558C''' (brownish gold)
 +
|{{7558C}}
 +
|150 113 38
 +
| <DIV style=&quot;background:{{7558C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''Warm Gray 1C'''
 +
| {{WG1C}}
 +
|215 210 203
 +
| <DIV style=&quot;background:{{WG1C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Warm Gray 7C'''
 +
| {{WG7C}}
 +
|150 140 131
 +
| <DIV style=&quot;background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''411C''' (grayish brown)
 +
| {{411C}}
 +
|94 81 77
 +
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 
 +
 
 +
 
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 
 +
[[Category:Moon Society]]
 +
 
 +
">&nbsp;</DIV>
 +
|Closest Pantone match to MMM's historical cerulean
 +
|-
 +
|'''7691C''' (blue)
 +
|{{7691C}}
 +
 
 +
|
 +
|<DIV style="background:{{7691C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Between Space Cadet Blue and MMM Cerulean
 +
|-
 +
| '''2767C''' (Space Cadet Blue)
 +
| {{2767C}}
 +
|
 +
| <DIV style=&quot;background:{{2767C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background
 +
|-
 +
| '''113C''' (light gold)
 +
| {{113C}}
 +
|250 244 83
 +
| <DIV style=&quot;background:{{113C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''116C''' (medium gold)
 +
| {{116C}}
 +
|255 205 0
 +
| <DIV style=&quot;background:{{116C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7555C''' (dark gold)
 +
| {{7555C}}
 +
|210 159 19
 +
| <DIV style=&quot;background:{{7555C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7558C''' (brownish gold)
 +
|{{7558C}}
 +
|150 113 38
 +
| <DIV style=&quot;background:{{7558C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''Warm Gray 1C'''
 +
| {{WG1C}}
 +
|215 210 203
 +
| <DIV style=&quot;background:{{WG1C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Warm Gray 7C'''
 +
| {{WG7C}}
 +
|150 140 131
 +
| <DIV style=&quot;background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''411C''' (grayish brown)
 +
| {{411C}}
 +
|94 81 77
 +
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 
 +
 
 +
 
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 
 +
[[Category:Moon Society]]
 +
 
 +
">&nbsp;</DIV>
 +
|Between Space Cadet Blue and MMM Cerulean
 +
|-
 +
|'''2767C''' (Space Cadet Blue)
 +
|{{2767C}}
 +
 
 +
|
 +
|<DIV style="background:{{2767C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background
 
| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background
 
|-
 
|-
Line 76: Line 1,387:
 
| {{113C}}
 
| {{113C}}
 
|250 244 83
 
|250 244 83
−
| <DIV style="background:{{113C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{113C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''116C''' (medium gold)
 +
| {{116C}}
 +
|255 205 0
 +
| <DIV style=&quot;background:{{116C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7555C''' (dark gold)
 +
| {{7555C}}
 +
|210 159 19
 +
| <DIV style=&quot;background:{{7555C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7558C''' (brownish gold)
 +
|{{7558C}}
 +
|150 113 38
 +
| <DIV style=&quot;background:{{7558C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''Warm Gray 1C'''
 +
| {{WG1C}}
 +
|215 210 203
 +
| <DIV style=&quot;background:{{WG1C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Warm Gray 7C'''
 +
| {{WG7C}}
 +
|150 140 131
 +
| <DIV style=&quot;background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''411C''' (grayish brown)
 +
| {{411C}}
 +
|94 81 77
 +
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 
 +
 
 +
 
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 
 +
[[Category:Moon Society]]
 +
 
 +
">&nbsp;</DIV>
 +
|Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background
 +
|-
 +
|'''113C''' (light gold)
 +
|{{113C}}
 +
 
 +
|250 244 83
 +
|<DIV style="background:{{113C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
| hearkens back to Coriolis (2013-2018) website details
 
| hearkens back to Coriolis (2013-2018) website details
 
|-
 
|-
Line 82: Line 1,491:
 
| {{116C}}
 
| {{116C}}
 
|255 205 0
 
|255 205 0
−
| <DIV style="background:{{116C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{116C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
| hearkens back to Coriolis (2013-2018) website details
 
| hearkens back to Coriolis (2013-2018) website details
 
|-
 
|-
Line 88: Line 1,497:
 
| {{7555C}}
 
| {{7555C}}
 
|210 159 19
 
|210 159 19
−
| <DIV style="background:{{7555C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{7555C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
| hearkens back to Coriolis (2013-2018) website details
 
| hearkens back to Coriolis (2013-2018) website details
 
|-
 
|-
Line 94: Line 1,503:
 
|{{7558C}}
 
|{{7558C}}
 
|150 113 38
 
|150 113 38
−
| <DIV style="background:{{7558C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{7558C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
| hearkens back to Coriolis (2013-2018) website details
 
| hearkens back to Coriolis (2013-2018) website details
 
|-
 
|-
Line 100: Line 1,509:
 
| {{WG1C}}
 
| {{WG1C}}
 
|215 210 203
 
|215 210 203
−
| <DIV style="background:{{WG1C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{WG1C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
Line 106: Line 1,515:
 
| {{WG7C}}
 
| {{WG7C}}
 
|150 140 131
 
|150 140 131
−
| <DIV style="background:{{WG7C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
Line 112: Line 1,521:
 
| {{411C}}
 
| {{411C}}
 
|94 81 77
 
|94 81 77
−
| <DIV style="background:{{411C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
Line 118: Line 1,527:
 
| {{412C}}
 
| {{412C}}
 
|56 47 45
 
|56 47 45
−
| <DIV style="background:{{412C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
Line 124: Line 1,533:
 
| {{663C}}
 
| {{663C}}
 
|229 225 230
 
|229 225 230
−
| <DIV style="background:{{663C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
Line 130: Line 1,539:
 
| {{435C}}
 
| {{435C}}
 
|193 178 182
 
|193 178 182
−
| <DIV style="background:{{435C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
Line 136: Line 1,545:
 
| {{437C}}
 
| {{437C}}
 
|123 100 105
 
|123 100 105
−
| <DIV style="background:{{437C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
Line 142: Line 1,551:
 
| {{439C}}
 
| {{439C}}
 
|69 53 54
 
|69 53 54
−
| <DIV style="background:{{439C}}; height:2em; width:2em">&nbsp;</DIV>
+
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 
|  
 
|  
 
|}
 
|}
Line 159: Line 1,568:
  
 
==TODO==
 
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 +
[[Category:Moon Society]]
 +
 +
">&nbsp;</DIV>
 +
|hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
|'''116C''' (medium gold)
 +
|{{116C}}
 +
 +
|255 205 0
 +
|<DIV style="background:{{116C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7555C''' (dark gold)
 +
| {{7555C}}
 +
|210 159 19
 +
| <DIV style=&quot;background:{{7555C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7558C''' (brownish gold)
 +
|{{7558C}}
 +
|150 113 38
 +
| <DIV style=&quot;background:{{7558C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''Warm Gray 1C'''
 +
| {{WG1C}}
 +
|215 210 203
 +
| <DIV style=&quot;background:{{WG1C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Warm Gray 7C'''
 +
| {{WG7C}}
 +
|150 140 131
 +
| <DIV style=&quot;background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''411C''' (grayish brown)
 +
| {{411C}}
 +
|94 81 77
 +
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 +
 +
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 +
[[Category:Moon Society]]
 +
 +
">&nbsp;</DIV>
 +
|hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
|'''7555C''' (dark gold)
 +
|{{7555C}}
 +
 +
|210 159 19
 +
|<DIV style="background:{{7555C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''7558C''' (brownish gold)
 +
|{{7558C}}
 +
|150 113 38
 +
| <DIV style=&quot;background:{{7558C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''Warm Gray 1C'''
 +
| {{WG1C}}
 +
|215 210 203
 +
| <DIV style=&quot;background:{{WG1C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Warm Gray 7C'''
 +
| {{WG7C}}
 +
|150 140 131
 +
| <DIV style=&quot;background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''411C''' (grayish brown)
 +
| {{411C}}
 +
|94 81 77
 +
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 +
 +
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 +
[[Category:Moon Society]]
 +
 +
">&nbsp;</DIV>
 +
|hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
|'''7558C''' (brownish gold)
 +
|{{7558C}}
 +
 +
|150 113 38
 +
|<DIV style="background:{{7558C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
| hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
| '''Warm Gray 1C'''
 +
| {{WG1C}}
 +
|215 210 203
 +
| <DIV style=&quot;background:{{WG1C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Warm Gray 7C'''
 +
| {{WG7C}}
 +
|150 140 131
 +
| <DIV style=&quot;background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''411C''' (grayish brown)
 +
| {{411C}}
 +
|94 81 77
 +
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 +
 +
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 +
[[Category:Moon Society]]
 +
 +
">&nbsp;</DIV>
 +
|hearkens back to Coriolis (2013-2018) website details
 +
|-
 +
|'''Warm Gray 1C'''
 +
|{{WG1C}}
 +
 +
|215 210 203
 +
|<DIV style="background:{{WG1C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''Warm Gray 7C'''
 +
| {{WG7C}}
 +
|150 140 131
 +
| <DIV style=&quot;background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''411C''' (grayish brown)
 +
| {{411C}}
 +
|94 81 77
 +
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 +
 +
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 +
[[Category:Moon Society]]
 +
 +
">&nbsp;</DIV>
 +
|
 +
|-
 +
|'''Warm Gray 7C'''
 +
|{{WG7C}}
 +
 +
|150 140 131
 +
|<DIV style="background:{{WG7C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''411C''' (grayish brown)
 +
| {{411C}}
 +
|94 81 77
 +
| <DIV style=&quot;background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 +
 +
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 +
[[Category:Moon Society]]
 +
 +
">&nbsp;</DIV>
 +
|
 +
|-
 +
|'''411C''' (grayish brown)
 +
|{{411C}}
 +
 +
|94 81 77
 +
|<DIV style="background:{{411C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''412C''' (brown)
 +
| {{412C}}
 +
|56 47 45
 +
| <DIV style=&quot;background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 +
 +
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 +
[[Category:Moon Society]]
 +
 +
">&nbsp;</DIV>
 +
|
 +
|-
 +
|'''412C''' (brown)
 +
|{{412C}}
 +
 +
|56 47 45
 +
|<DIV style="background:{{412C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''663C''' (pinkish off-white)
 +
| {{663C}}
 +
|229 225 230
 +
| <DIV style=&quot;background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 +
 +
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 +
[[Category:Moon Society]]
 +
 +
">&nbsp;</DIV>
 +
|
 +
|-
 +
|'''663C''' (pinkish off-white)
 +
|{{663C}}
 +
 +
|229 225 230
 +
|<DIV style="background:{{663C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''435C''' (chaise mauve)
 +
| {{435C}}
 +
|193 178 182
 +
| <DIV style=&quot;background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 +
 +
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 +
[[Category:Moon Society]]
 +
 +
">&nbsp;</DIV>
 +
|
 +
|-
 +
|'''435C''' (chaise mauve)
 +
|{{435C}}
 +
 +
|193 178 182
 +
|<DIV style="background:{{435C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''437C''' (lavender)
 +
| {{437C}}
 +
|123 100 105
 +
| <DIV style=&quot;background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 +
 +
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 +
[[Category:Moon Society]]
 +
 +
">&nbsp;</DIV>
 +
|
 +
|-
 +
|'''437C''' (lavender)
 +
|{{437C}}
 +
 +
|123 100 105
 +
|<DIV style="background:{{437C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|-
 +
| '''439C''' (dark cherry)
 +
| {{439C}}
 +
|69 53 54
 +
| <DIV style=&quot;background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 +
 +
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 +
[[Category:Moon Society]]
 +
 +
">&nbsp;</DIV>
 +
|
 +
|-
 +
|'''439C''' (dark cherry)
 +
|{{439C}}
 +
 +
|69 53 54
 +
|<DIV style="background:{{439C}}; height:2em; width:2em&quot;>&nbsp;</DIV>
 +
|
 +
|}
 +
 +
==Typefaces==
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/| this directory].
 +
 +
 +
 +
==TODO==
 +
*Determine primary and secondary, and other specified colors from palette
 +
*Wordpress theme for MMM
 +
*Font repository (publicly accessible?)
 +
*Revise branding for wikis and other websites
 +
*Branding sheet
 +
 +
[[Category:Moon Society]]
 +
 +
">&nbsp;</DIV>
 +
|
 +
|}
 +
 +
==Typefaces==
 +
 +
*General purpose serif and possibly logo/title: '''Palatino'''/'''Palladio''', with Tex Gyre Pagella as a FOSS and redistributable implementation.  It hearkens back to 1990s ASI and Artemis Project branding.
 +
*Headings and Headlines: '''Spartan''', with Spartan MB as a FOSS redistributable implementation.  The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
 +
*MMM Headlines and decorative headlines: '''Gizmo'''.  Will probably be only one font (Lunar Gizmo?), whose development is a pending action item.  The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
 +
*Body text and general purpose sans serif: '''Noto Sans''', which hearkens to Verdana, which was used both on websites and in MMM.
 +
*Monospace: '''Inconsolata''', which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
 +
 +
==Logos==
 +
All logos are in [http://strabo.moonsociety.org/images/moonsoc-logo/ this directory].
 +
 +
 +
==TODO==
 +
 
*Determine primary and secondary, and other specified colors from palette
 
*Determine primary and secondary, and other specified colors from palette
 
*Wordpress theme for MMM
 
*Wordpress theme for MMM

Revision as of 20:18, 25 March 2021

This is a branding standard that hearkens back to what we have used historically, while tying all colors to official Pantone Coated sRGB values and providing freely redistributable fonts for all typefaces.

The intended audience for this page is normal people and graphic artists who will be creating simple web pages, print ads, and other rendered art. If you are a CSS developer, you may find Moon Society 2019 Branding Font Stacks of interest. Do not use fonts from low in the stacks for "normal" branding work.


Colors

White
  1. FFFFFF
 
Cool Gray 2C
  1. D0D0CE
 
Cool Gray 5C
  1. B1B3B3
 
Cool Gray 8C
  1. 888B8D
 
Cool Gray 11C
  1. 53565A
 
433C (near-black gray)
  1. 1D252D
 
Black
  1. 000000
 
310C (proposed)
  1. 6AD1E3
 
 Cyan to Cerlulean; lighter than MMM Cerulean
299C (saturated cerulean)
  1. 00A3E0
 
 Closest Pantone match to MMM's historical cerulean
7691C (blue)
  1. 006298
 
 Between Space Cadet Blue and MMM Cerulean
2767C (Space Cadet Blue)
  1. 13294B
 
 Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background
113C (light gold)
  1. FAE053
 250 244 83
 
 hearkens back to Coriolis (2013-2018) website details
116C (medium gold)
  1. FFCD00
 255 205 0
 
 hearkens back to Coriolis (2013-2018) website details
7555C (dark gold)
  1. D29F13
 210 159 19
 
 hearkens back to Coriolis (2013-2018) website details
7558C (brownish gold)
  1. 967126
 150 113 38
 
 hearkens back to Coriolis (2013-2018) website details
Warm Gray 1C
  1. D7D2CB
 215 210 203
 
Warm Gray 7C
  1. 968C83
 150 140 131
 
411C (grayish brown)
  1. 5E514D
 94 81 77
 
412C (brown)
  1. 382F2D
 56 47 45
 
663C (pinkish off-white)
  1. E5E1E6
 229 225 230
 
435C (chaise mauve)
  1. C1B2B6
 193 178 182
 
437C (lavender)
  1. 7B6469
 123 100 105
 
439C (dark cherry)
  1. 453536
 69 53 54
 

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

| |- |Cool Gray 2C |

  1. D0D0CE

|

|

 

| |- | Cool Gray 5C |

  1. B1B3B3

|

|

 

| |- | Cool Gray 8C |

  1. 888B8D

|

|

 

| |- | Cool Gray 11C |

  1. 53565A

|

|

 

| |- | 433C (near-black gray) |

  1. 1D252D

|

|

 

| |- | Black |

  1. 000000

|

|

 

| |- | 310C (proposed) |

  1. 6AD1E3

|

|

 

| Cyan to Cerlulean; lighter than MMM Cerulean |- | 299C (saturated cerulean) |

  1. 00A3E0

|

|

 

| Closest Pantone match to MMM's historical cerulean |- | 7691C (blue) |

  1. 006298

|

|

 

| Between Space Cadet Blue and MMM Cerulean |- | 2767C (Space Cadet Blue) |

  1. 13294B

|

|

 

| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background |- | 113C (light gold) |

  1. FAE053

|250 244 83

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 116C (medium gold) |

  1. FFCD00

|255 205 0

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7555C (dark gold) |

  1. D29F13

|210 159 19

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7558C (brownish gold) |

  1. 967126

|150 113 38

|

 

| hearkens back to Coriolis (2013-2018) website details |- | Warm Gray 1C |

  1. D7D2CB

|215 210 203

|

 

| |- | Warm Gray 7C |

  1. 968C83

|150 140 131

|

 

| |- | 411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

| |- |Cool Gray 5C |

  1. B1B3B3

|

|

 

| |- | Cool Gray 8C |

  1. 888B8D

|

|

 

| |- | Cool Gray 11C |

  1. 53565A

|

|

 

| |- | 433C (near-black gray) |

  1. 1D252D

|

|

 

| |- | Black |

  1. 000000

|

|

 

| |- | 310C (proposed) |

  1. 6AD1E3

|

|

 

| Cyan to Cerlulean; lighter than MMM Cerulean |- | 299C (saturated cerulean) |

  1. 00A3E0

|

|

 

| Closest Pantone match to MMM's historical cerulean |- | 7691C (blue) |

  1. 006298

|

|

 

| Between Space Cadet Blue and MMM Cerulean |- | 2767C (Space Cadet Blue) |

  1. 13294B

|

|

 

| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background |- | 113C (light gold) |

  1. FAE053

|250 244 83

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 116C (medium gold) |

  1. FFCD00

|255 205 0

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7555C (dark gold) |

  1. D29F13

|210 159 19

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7558C (brownish gold) |

  1. 967126

|150 113 38

|

 

| hearkens back to Coriolis (2013-2018) website details |- | Warm Gray 1C |

  1. D7D2CB

|215 210 203

|

 

| |- | Warm Gray 7C |

  1. 968C83

|150 140 131

|

 

| |- | 411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

| |- |Cool Gray 8C |

  1. 888B8D

|

|

 

| |- | Cool Gray 11C |

  1. 53565A

|

|

 

| |- | 433C (near-black gray) |

  1. 1D252D

|

|

 

| |- | Black |

  1. 000000

|

|

 

| |- | 310C (proposed) |

  1. 6AD1E3

|

|

 

| Cyan to Cerlulean; lighter than MMM Cerulean |- | 299C (saturated cerulean) |

  1. 00A3E0

|

|

 

| Closest Pantone match to MMM's historical cerulean |- | 7691C (blue) |

  1. 006298

|

|

 

| Between Space Cadet Blue and MMM Cerulean |- | 2767C (Space Cadet Blue) |

  1. 13294B

|

|

 

| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background |- | 113C (light gold) |

  1. FAE053

|250 244 83

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 116C (medium gold) |

  1. FFCD00

|255 205 0

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7555C (dark gold) |

  1. D29F13

|210 159 19

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7558C (brownish gold) |

  1. 967126

|150 113 38

|

 

| hearkens back to Coriolis (2013-2018) website details |- | Warm Gray 1C |

  1. D7D2CB

|215 210 203

|

 

| |- | Warm Gray 7C |

  1. 968C83

|150 140 131

|

 

| |- | 411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

| |- |Cool Gray 11C |

  1. 53565A

|

|

 

| |- | 433C (near-black gray) |

  1. 1D252D

|

|

 

| |- | Black |

  1. 000000

|

|

 

| |- | 310C (proposed) |

  1. 6AD1E3

|

|

 

| Cyan to Cerlulean; lighter than MMM Cerulean |- | 299C (saturated cerulean) |

  1. 00A3E0

|

|

 

| Closest Pantone match to MMM's historical cerulean |- | 7691C (blue) |

  1. 006298

|

|

 

| Between Space Cadet Blue and MMM Cerulean |- | 2767C (Space Cadet Blue) |

  1. 13294B

|

|

 

| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background |- | 113C (light gold) |

  1. FAE053

|250 244 83

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 116C (medium gold) |

  1. FFCD00

|255 205 0

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7555C (dark gold) |

  1. D29F13

|210 159 19

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7558C (brownish gold) |

  1. 967126

|150 113 38

|

 

| hearkens back to Coriolis (2013-2018) website details |- | Warm Gray 1C |

  1. D7D2CB

|215 210 203

|

 

| |- | Warm Gray 7C |

  1. 968C83

|150 140 131

|

 

| |- | 411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

| |- |433C (near-black gray) |

  1. 1D252D

|

|

 

| |- | Black |

  1. 000000

|

|

 

| |- | 310C (proposed) |

  1. 6AD1E3

|

|

 

| Cyan to Cerlulean; lighter than MMM Cerulean |- | 299C (saturated cerulean) |

  1. 00A3E0

|

|

 

| Closest Pantone match to MMM's historical cerulean |- | 7691C (blue) |

  1. 006298

|

|

 

| Between Space Cadet Blue and MMM Cerulean |- | 2767C (Space Cadet Blue) |

  1. 13294B

|

|

 

| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background |- | 113C (light gold) |

  1. FAE053

|250 244 83

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 116C (medium gold) |

  1. FFCD00

|255 205 0

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7555C (dark gold) |

  1. D29F13

|210 159 19

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7558C (brownish gold) |

  1. 967126

|150 113 38

|

 

| hearkens back to Coriolis (2013-2018) website details |- | Warm Gray 1C |

  1. D7D2CB

|215 210 203

|

 

| |- | Warm Gray 7C |

  1. 968C83

|150 140 131

|

 

| |- | 411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

| |- |Black |

  1. 000000

|

|

 

| |- | 310C (proposed) |

  1. 6AD1E3

|

|

 

| Cyan to Cerlulean; lighter than MMM Cerulean |- | 299C (saturated cerulean) |

  1. 00A3E0

|

|

 

| Closest Pantone match to MMM's historical cerulean |- | 7691C (blue) |

  1. 006298

|

|

 

| Between Space Cadet Blue and MMM Cerulean |- | 2767C (Space Cadet Blue) |

  1. 13294B

|

|

 

| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background |- | 113C (light gold) |

  1. FAE053

|250 244 83

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 116C (medium gold) |

  1. FFCD00

|255 205 0

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7555C (dark gold) |

  1. D29F13

|210 159 19

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7558C (brownish gold) |

  1. 967126

|150 113 38

|

 

| hearkens back to Coriolis (2013-2018) website details |- | Warm Gray 1C |

  1. D7D2CB

|215 210 203

|

 

| |- | Warm Gray 7C |

  1. 968C83

|150 140 131

|

 

| |- | 411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

| |- |310C (proposed) |

  1. 6AD1E3

|

|

 

| Cyan to Cerlulean; lighter than MMM Cerulean |- | 299C (saturated cerulean) |

  1. 00A3E0

|

|

 

| Closest Pantone match to MMM's historical cerulean |- | 7691C (blue) |

  1. 006298

|

|

 

| Between Space Cadet Blue and MMM Cerulean |- | 2767C (Space Cadet Blue) |

  1. 13294B

|

|

 

| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background |- | 113C (light gold) |

  1. FAE053

|250 244 83

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 116C (medium gold) |

  1. FFCD00

|255 205 0

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7555C (dark gold) |

  1. D29F13

|210 159 19

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7558C (brownish gold) |

  1. 967126

|150 113 38

|

 

| hearkens back to Coriolis (2013-2018) website details |- | Warm Gray 1C |

  1. D7D2CB

|215 210 203

|

 

| |- | Warm Gray 7C |

  1. 968C83

|150 140 131

|

 

| |- | 411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

|Cyan to Cerlulean; lighter than MMM Cerulean |- |299C (saturated cerulean) |

  1. 00A3E0

|

|

 

| Closest Pantone match to MMM's historical cerulean |- | 7691C (blue) |

  1. 006298

|

|

 

| Between Space Cadet Blue and MMM Cerulean |- | 2767C (Space Cadet Blue) |

  1. 13294B

|

|

 

| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background |- | 113C (light gold) |

  1. FAE053

|250 244 83

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 116C (medium gold) |

  1. FFCD00

|255 205 0

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7555C (dark gold) |

  1. D29F13

|210 159 19

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7558C (brownish gold) |

  1. 967126

|150 113 38

|

 

| hearkens back to Coriolis (2013-2018) website details |- | Warm Gray 1C |

  1. D7D2CB

|215 210 203

|

 

| |- | Warm Gray 7C |

  1. 968C83

|150 140 131

|

 

| |- | 411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

|Closest Pantone match to MMM's historical cerulean |- |7691C (blue) |

  1. 006298

|

|

 

| Between Space Cadet Blue and MMM Cerulean |- | 2767C (Space Cadet Blue) |

  1. 13294B

|

|

 

| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background |- | 113C (light gold) |

  1. FAE053

|250 244 83

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 116C (medium gold) |

  1. FFCD00

|255 205 0

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7555C (dark gold) |

  1. D29F13

|210 159 19

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7558C (brownish gold) |

  1. 967126

|150 113 38

|

 

| hearkens back to Coriolis (2013-2018) website details |- | Warm Gray 1C |

  1. D7D2CB

|215 210 203

|

 

| |- | Warm Gray 7C |

  1. 968C83

|150 140 131

|

 

| |- | 411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

|Between Space Cadet Blue and MMM Cerulean |- |2767C (Space Cadet Blue) |

  1. 13294B

|

|

 

| Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background |- | 113C (light gold) |

  1. FAE053

|250 244 83

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 116C (medium gold) |

  1. FFCD00

|255 205 0

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7555C (dark gold) |

  1. D29F13

|210 159 19

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7558C (brownish gold) |

  1. 967126

|150 113 38

|

 

| hearkens back to Coriolis (2013-2018) website details |- | Warm Gray 1C |

  1. D7D2CB

|215 210 203

|

 

| |- | Warm Gray 7C |

  1. 968C83

|150 140 131

|

 

| |- | 411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

|Best Pantone match for Space Cadet Blue; also hearkens back to the later WSD (2003-2013) website background |- |113C (light gold) |

  1. FAE053

|250 244 83

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 116C (medium gold) |

  1. FFCD00

|255 205 0

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7555C (dark gold) |

  1. D29F13

|210 159 19

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7558C (brownish gold) |

  1. 967126

|150 113 38

|

 

| hearkens back to Coriolis (2013-2018) website details |- | Warm Gray 1C |

  1. D7D2CB

|215 210 203

|

 

| |- | Warm Gray 7C |

  1. 968C83

|150 140 131

|

 

| |- | 411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

|hearkens back to Coriolis (2013-2018) website details |- |116C (medium gold) |

  1. FFCD00

|255 205 0

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7555C (dark gold) |

  1. D29F13

|210 159 19

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7558C (brownish gold) |

  1. 967126

|150 113 38

|

 

| hearkens back to Coriolis (2013-2018) website details |- | Warm Gray 1C |

  1. D7D2CB

|215 210 203

|

 

| |- | Warm Gray 7C |

  1. 968C83

|150 140 131

|

 

| |- | 411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

|hearkens back to Coriolis (2013-2018) website details |- |7555C (dark gold) |

  1. D29F13

|210 159 19

|

 

| hearkens back to Coriolis (2013-2018) website details |- | 7558C (brownish gold) |

  1. 967126

|150 113 38

|

 

| hearkens back to Coriolis (2013-2018) website details |- | Warm Gray 1C |

  1. D7D2CB

|215 210 203

|

 

| |- | Warm Gray 7C |

  1. 968C83

|150 140 131

|

 

| |- | 411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

|hearkens back to Coriolis (2013-2018) website details |- |7558C (brownish gold) |

  1. 967126

|150 113 38

|

 

| hearkens back to Coriolis (2013-2018) website details |- | Warm Gray 1C |

  1. D7D2CB

|215 210 203

|

 

| |- | Warm Gray 7C |

  1. 968C83

|150 140 131

|

 

| |- | 411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

|hearkens back to Coriolis (2013-2018) website details |- |Warm Gray 1C |

  1. D7D2CB

|215 210 203

|

 

| |- | Warm Gray 7C |

  1. 968C83

|150 140 131

|

 

| |- | 411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

| |- |Warm Gray 7C |

  1. 968C83

|150 140 131

|

 

| |- | 411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

| |- |411C (grayish brown) |

  1. 5E514D

|94 81 77

|

 

| |- | 412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

| |- |412C (brown) |

  1. 382F2D

|56 47 45

|

 

| |- | 663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

| |- |663C (pinkish off-white) |

  1. E5E1E6

|229 225 230

|

 

| |- | 435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

| |- |435C (chaise mauve) |

  1. C1B2B6

|193 178 182

|

 

| |- | 437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

| |- |437C (lavender) |

  1. 7B6469

|123 100 105

|

 

| |- | 439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

| |- |439C (dark cherry) |

  1. 453536

|69 53 54

|

 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet

"> 

| |}

Typefaces

  • General purpose serif and possibly logo/title: Palatino/Palladio, with Tex Gyre Pagella as a FOSS and redistributable implementation. It hearkens back to 1990s ASI and Artemis Project branding.
  • Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. The League Spartan implementation has been used with MMM. This typeface hearkens back to Gizmo and should compliment it when we have a font.
  • MMM Headlines and decorative headlines: Gizmo. Will probably be only one font (Lunar Gizmo?), whose development is a pending action item. The proprietary original font appears to be impossible to legitimately acquire, unfortunately.
  • Body text and general purpose sans serif: Noto Sans, which hearkens to Verdana, which was used both on websites and in MMM.
  • Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).

Logos

All logos are in this directory.


TODO

  • Determine primary and secondary, and other specified colors from palette
  • Wordpress theme for MMM
  • Font repository (publicly accessible?)
  • Revise branding for wikis and other websites
  • Branding sheet
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