Difference between revisions of "Moon Society 2019 Branding"

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Tycho>Strangelv
(→‎Candidate Colors: Warm "Gray")
Tycho>Strangelv
(→‎Candidate Colors: Restructucing to display Pantone numbers; striking out 2767 which may not be the color to use after all)
Line 10: Line 10:
 
|  
 
|  
 
|-
 
|-
−
| Cool Gray 2C
+
| '''Cool Gray 2C'''
 
|{{CG2C}}
 
|{{CG2C}}
 
| <DIV style="background:{{CG2C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{CG2C}}; height:2em; width:2em">&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
−
| Cool Gray 5C
+
| '''Cool Gray 5C'''
 
|{{CG5C}}
 
|{{CG5C}}
 
| <DIV style="background:{{CG5C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{CG5C}}; height:2em; width:2em">&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
−
| Cool Gray 8C
+
| '''Cool Gray 8C'''
 
|{{CG8C}}
 
|{{CG8C}}
 
| <DIV style="background:{{CG8C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{CG8C}}; height:2em; width:2em">&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
−
| Cool Gray 11C
+
| '''Cool Gray 11C'''
−
|{{CG11C}}
+
| {{CG11C}}
 
| <DIV style="background:{{CG11C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{CG11C}}; height:2em; width:2em">&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
−
| Near-Black Gray
+
| '''433C''' (near-black gray)
−
|{{433C}}
+
| {{433C}}
 
| <DIV style="background:{{433C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{433C}}; height:2em; width:2em">&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
 
| Black
 
| Black
−
|{{Black}}
+
| {{Black}}
 
| <DIV style="background:{{Black}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{Black}}; height:2em; width:2em">&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
−
| Cerulean
+
| '''299C''' (saturated cerulean)
−
|{{299C}}
+
| {{299C}}
 
| <DIV style="background:{{299C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{299C}}; height:2em; width:2em">&nbsp;</DIV>
 
| Closest Pantone match to MMM's cyan/cerulean
 
| Closest Pantone match to MMM's cyan/cerulean
 
|-
 
|-
−
| Blue
+
| '''7681C''' (blue)
−
|{{7691C}}
+
| {{7691C}}
 
| <DIV style="background:{{7691C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{7691C}}; height:2em; width:2em">&nbsp;</DIV>
 
| Between Dark blue and MMM Cerulean
 
| Between Dark blue and MMM Cerulean
 
|-
 
|-
−
| Dark Blue
+
| <S>'''2767C''' (dark blue)</S>
−
|{{2767C}}
+
| <S>{{2767C}}</S>
 
| <DIV style="background:{{2767C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{2767C}}; height:2em; width:2em">&nbsp;</DIV>
−
| Closest Pantone match to Luna City press's current dark blue; also harkens back to the WSD (200?-2013) website background
+
| Closest Pantone match to Luna City press's current dark blue?  Also harkens back to the WSD (200?-2013) website background
 
|-
 
|-
−
| Light Gold
+
| '''113C''' (light gold)
−
|{{113C}}
+
| {{113C}}
 
| <DIV style="background:{{113C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{113C}}; height:2em; width:2em">&nbsp;</DIV>
 
| Harkens back to Coriolis (2013-2018) website details
 
| Harkens back to Coriolis (2013-2018) website details
 
|-
 
|-
−
| Medium Gold
+
| '''116C''' (medium gold)
−
|{{116C}}
+
| {{116C}}
 
| <DIV style="background:{{116C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{116C}}; height:2em; width:2em">&nbsp;</DIV>
 
| Harkens back to Coriolis (2013-2018) website details
 
| Harkens back to Coriolis (2013-2018) website details
 
|-
 
|-
−
| Dark Gold
+
| '''7555C''' (dark gold)
−
|{{7555C}}
+
| {{7555C}}
 
| <DIV style="background:{{7555C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{7555C}}; height:2em; width:2em">&nbsp;</DIV>
 
| Harkens back to Coriolis (2013-2018) website details
 
| Harkens back to Coriolis (2013-2018) website details
 
|-
 
|-
−
| Brownish Gold
+
| '''7558C''' (brownish gold)
 
|{{7558C}}
 
|{{7558C}}
 
| <DIV style="background:{{7558C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{7558C}}; height:2em; width:2em">&nbsp;</DIV>
 
| Harkens back to Coriolis (2013-2018) website details
 
| Harkens back to Coriolis (2013-2018) website details
 
|-
 
|-
−
| Light Warm Gray
+
| '''Warm Gray 1C'''
 
| {{WG1C}}
 
| {{WG1C}}
 
| <DIV style="background:{{WG1C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{WG1C}}; height:2em; width:2em">&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
−
| Warm Gray
+
| '''Warm Gray 7C'''
 
| {{WG7C}}
 
| {{WG7C}}
 
| <DIV style="background:{{WG7C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{WG7C}}; height:2em; width:2em">&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
−
| Grayish Brown
+
| '''411C''' (grayish brown)
 
| {{411C}}
 
| {{411C}}
 
| <DIV style="background:{{411C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{411C}}; height:2em; width:2em">&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
−
| Brown
+
| '''412C''' (brown)
 
| {{412C}}
 
| {{412C}}
 
| <DIV style="background:{{412C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{412C}}; height:2em; width:2em">&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
−
| Pinkish off white
+
| '''663C''' (pinkish off-white)
 
| {{663C}}
 
| {{663C}}
 
| <DIV style="background:{{663C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{663C}}; height:2em; width:2em">&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
−
| Chaise Mauve
+
| '''435C''' (chaise mauve)
 
| {{435C}}
 
| {{435C}}
 
| <DIV style="background:{{435C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{435C}}; height:2em; width:2em">&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
−
| Lavender
+
| '''437C''' (lavender)
 
| {{437C}}
 
| {{437C}}
 
| <DIV style="background:{{437C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{437C}}; height:2em; width:2em">&nbsp;</DIV>
 
|  
 
|  
 
|-
 
|-
−
| Dark Cherry
+
| '''439C''' (dark cherry)
 
| {{439C}}
 
| {{439C}}
 
| <DIV style="background:{{439C}}; height:2em; width:2em">&nbsp;</DIV>
 
| <DIV style="background:{{439C}}; height:2em; width:2em">&nbsp;</DIV>

Revision as of 04:47, 17 September 2019

This is an admittedly rushed effort to produce a branding standard that at least harkens back to what we have historically.

...Unfortunately what we have had historically is an inconsistent mess, chock full of proprietary font typefaces we don't want to continue using and colors that aren't paired to Pantone standards.

Candidate Colors

White
  1. FFFFFF
 
Cool Gray 2C
  1. D0D0CE
 
Cool Gray 5C
  1. B1B3B3
 
Cool Gray 8C
  1. 888B8D
 
Cool Gray 11C
  1. 53565A
 
433C (near-black gray)
  1. 1D252D
 
Black
  1. 000000
 
299C (saturated cerulean)
  1. 00A3E0
 
 Closest Pantone match to MMM's cyan/cerulean
7681C (blue)
  1. 006298
 
 Between Dark blue and MMM Cerulean
2767C (dark blue)
  1. 13294B
 
 Closest Pantone match to Luna City press's current dark blue? Also harkens back to the WSD (200?-2013) website background
113C (light gold)
  1. FAE053
 
 Harkens back to Coriolis (2013-2018) website details
116C (medium gold)
  1. FFCD00
 
 Harkens back to Coriolis (2013-2018) website details
7555C (dark gold)
  1. D29F13
 
 Harkens back to Coriolis (2013-2018) website details
7558C (brownish gold)
  1. 967126
 
 Harkens back to Coriolis (2013-2018) website details
Warm Gray 1C
  1. D7D2CB
 
Warm Gray 7C
  1. 968C83
 
411C (grayish brown)
  1. 5E514D
 
412C (brown)
  1. 382F2D
 
663C (pinkish off-white)
  1. E5E1E6
 
435C (chaise mauve)
  1. C1B2B6
 
437C (lavender)
  1. 7B6469
 
439C (dark cherry)
  1. 453536
 

Candidate Typefaces

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