Difference between revisions of "Moon Society 2019 Branding"
Tycho>Strangelv (→Candidate Typefaces: Palladio/Palatino) |
Tycho>Strangelv (Revising introductory section) |
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| − | This is | + | This is a branding proposal that harkens back to what we have used historically, while trying all colors to Pantone Coated and providing freely redistributable fonts for all typefaces. |
| − | + | TODO: | |
| + | *Finalize typeface choices | ||
| + | *Font repository (publicly accessible?) | ||
| + | *Cyan color | ||
| + | *Logo/wordmark revision | ||
| + | *Branding sheet | ||
==Colors== | ==Colors== | ||
Revision as of 08:16, 22 September 2019
This is a branding proposal that harkens back to what we have used historically, while trying all colors to Pantone Coated and providing freely redistributable fonts for all typefaces.
TODO:
- Finalize typeface choices
- Font repository (publicly accessible?)
- Cyan color
- Logo/wordmark revision
- Branding sheet
Colors
| White |
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| Cool Gray 2C |
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| Cool Gray 5C |
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| Cool Gray 8C |
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| Cool Gray 11C |
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| 433C (near-black gray) |
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| Black |
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| PENDING (cyan?) | PENDING | Cyan to Cerlulean; lighter than MMM Cerulean | |
| 299C (saturated cerulean) |
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Closest Pantone match to MMM's historical cerulean | |
| 7691C (blue) |
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Between Space Cadet Blue and MMM Cerulean | |
| 2767C (Space Cadet Blue) |
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Best Pantone match for Space Cadet Blue; also harkens back to the later WSD (2003-2013) website background | |
| 113C (light gold) |
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Harkens back to Coriolis (2013-2018) website details | |
| 116C (medium gold) |
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Harkens back to Coriolis (2013-2018) website details | |
| 7555C (dark gold) |
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Harkens back to Coriolis (2013-2018) website details | |
| 7558C (brownish gold) |
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Harkens back to Coriolis (2013-2018) website details | |
| Warm Gray 1C |
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| Warm Gray 7C |
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| 411C (grayish brown) |
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| 412C (brown) |
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| 663C (pinkish off-white) |
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| 435C (chaise mauve) |
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| 437C (lavender) |
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| 439C (dark cherry) |
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Candidate Typefaces
- General purpose serif and possibly logo/title: Palladio/Palatino, with Tex Gyre Pagella as a FOSS and redistributable implementation.
- Headings and Headlines: Spartan, with Spartan MB as a FOSS redistributable implementation. League Spartan has been used with MMM and harkens back to Gizmo, for which a usable font is a pending action item that won't be ready in time for the 2019 website.
- Body text and general purpose sans serif: Noto Sans, which harkens to Verdana, which was used both on websites and in MMM.
- Monospace: Inconsolata, which has two FOSS fonts and was used on our 2013-2018 website design (Coriolis).
