Moon Society 2019 Branding

This is an admittedly rushed effort to produce a branding standard that at least harkens back to what we have historically.

...Unfortunately what we have had historically is an inconsistent mess, chock full of proprietary font typefaces we don't want to continue using and colors that aren't paired to Pantone standards.

Candidate Colors

White

1. FFFFFF

 

Cool Gray 2C

1. D0D0CE

 

Cool Gray 5C

1. B1B3B3

 

Cool Gray 8C

1. 888B8D

 

Cool Gray 11C

1. 53565A

 

Near-Black Gray

1. 1D252D

 

Black

1. 000000

 

Cerulean

1. 00A3E0

 

Closest Pantone match to MMM's cyan/cerulean Blue

1. 006298

 

Between Dark blue and MMM Cerulean Dark Blue

1. 13294B

 

Closest Pantone match to Luna City press's current dark blue; also harkens back to the WSD (200?-2013) website background Light Gold

1. FAE053

 

Harkens back to Coriolis (2013-2018) website details Medium Gold

1. FFCD00

 

Harkens back to Coriolis (2013-2018) website details Dark Gold

1. D29F13

 

Harkens back to Coriolis (2013-2018) website details Brownish Gold

1. 967126

 

Harkens back to Coriolis (2013-2018) website details Light Warm Gray

1. D7D2CB

 

Warm Gray

1. 968C83

 

Grayish Brown

1. 5E514D

 

Brown

1. 382F2D

 

Pinkish off white

1. E5E1E6

 

Chaise Mauve

1. C1B2B6

 

Lavender

1. 7B6469

 

Dark Cherry

1. 453536